Taking advantage of Jeff Bezos’ folly, publications tout Harris endorsements to sign up new readers

What is proving to be a debacle for The Washington Post is simultaneously turning into a boon for other news outlets. A week after Post owner Jeff Bezos killed an editorial endorsing Kamala Harris, a number of other publications that endorsed Harris say that subscriptions are on the rise.

The Post lost 250,000 of its 2.5 million digital and print subscribers after the paper announced that it would no longer endorse candidates for political office. Bezos compounded his problems with an op-ed in which he defended the decision and whined about how hard it is to be a billionaire newspaper owner.

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Among the publications taking advantage was The Philadelphia Inquirer, which fortuitously published its endorsement of Harris last Friday, the same day that word of the Post’s non-endorsement was getting around. The Inquirer’s endorsement quickly made the rounds on social media — and, according to Sara Guaglione of Digiday, the paper immediately experienced a bump. She wrote:

After publishing its endorsement of Harris on Oct. 25, The Philadelphia Inquirer gained over 4,200 new digital subscribers, “about three times a typical week for us and our biggest week of new starts ever,” Inquirer publisher and CEO Lisa Hughes said in an emailed statement. The Inquirer also saw “a bump” in individual donations to its journalism fund with The Lenfest Institute, she added. Donations to The Inquirer’s High-Impact Journalism Fund are up about 15% since the endorsement, according to a company spokesperson, without providing exact figures.

The Seattle Times published its endorsement of Harris this past Tuesday, a day when it could take full advantage of the outrage that had broken out over Bezos’ action and by a similar action at the Los Angeles Times ordered by billionaire owner Patrick Soon-Shiong. Under the headline “Hell, yes! The Seattle Times edit board endorses Kamala Harris for president,” the paper’s publisher, Frank Blethen, and Kate Riley, the editorial-page editor, devote nearly as much space to disparaging the Post and the LA Times as they do to touting Harris’ credentials. (The Blethen family owns the Seattle Times.) Blethen writes:

We take our journalism and community service very seriously. We have been preparing our fifth generation for Times leadership when I step down at the end of 2025. And members of the sixth interned in our newsroom this summer.

So it is with consternation that I and editorial page editor Kate Riley learned that the publishers of two of America’s most venerable newspapers on both coasts decided not to weigh in at all, even though their editorial boards were preparing Harris endorsements.

In contrast to the Philadelphia and Seattle papers, The Boston Globe endorsed Harris back on Oct. 18, too early to take much advantage — but it’s trying nevertheless.

“Jim Dao, our editorial page editor, has been actively sharing our position on endorsements this week,” said Globe director of communications Carla Kath by email. “We are pleased with our growth in subscribers over the past few days with new subscribers indicating that they subscribed because we maintained our tradition of endorsements.” In a follow-up, though, she added, “We are not sharing numbers at this time.”

Digiday’s Guaglione reported that The Guardian has also benefited from the Post’s folly. The Guardian endorsed Harris on Oct. 23; after Bezos’ cancellation became public, Guardian US editor Betsy Reed sent an email to readers asking for donations. Guaglione wrote:

By Oct. 28, U.S. readers had pledged roughly $1.8 million to the Guardian, according to a company spokesperson. The Guardian brought in $485,000 in reader donations that Friday, a U.S. daily fundraising record. Saturday brought in even more — $619,000 in reader donations.

I’m among The Guardian’s new donors. I actually canceled the Post months ago after my employer, Northeastern University, began offering free digital subscriptions to faculty and students. Otherwise I would not have canceled the Post despite my anger at Bezos — but I did figure that the moment was right to show support for another news organization. (I was also a weekly media columnist for The Guardian from 2007 to ’11.)

During the 2016 presidential campaign and throughout the Trump presidency, news organizations benefited from an increase in subscriptions, donations and audience. Although a second Trump presidency would be far too high a price for our democracy to pay, we may be seeing the early stages of that happening once again if the worst comes to pass.

Clarification: The Seattle Times endorsed Harris on Sept. 1; that editorial is behind a paywall. The “Hell, yes!” endorsement is a follow-up, and is free.