Barbed Wire, a new Texas project, hopes to give for-profit journalism a much-needed jolt

The Texas state capitol in Austin. Photo (cc) 2022 by Joe Passe.

If local and regional news is going to survive, we need to find a path for profit-seeking enterprises. The nonprofit sector is becoming increasingly dominant, at least among startups that have any sort of significant reporting capacity. Yet after Ellen Clegg and I finished up our book, “What Works in Community News,” three of the for-profits that we wrote about switched to the nonprofit model: The Colorado Sun, The Mendocino Voice and Santa Cruz Local.

So I was heartened to learn that a new for-profit news site will debut in Texas this Monday. Max Tani reports for Semafor that Barbed Wire, which will cover politics, culture and entertainment, is a for-profit enterprise that’s pursuing advertising and voluntary memberships.

I’m not sure that Barbed Wire will be entirely for-profit, as Tani writes that “the outlet said it had a mix of private investors and nonprofit grants behind it.” But today’s successful for-profits often have a relationship with nonprofits so that they can raise tax-exempt money for public-interest journalism. Those include not just for-profit startups like The Provincetown Independent but also legacy newspapers like The Boston Globe, The Berkshire Eagle of Pittsfield, Massachusetts, and The Seattle Times.

Barbed Wire is expected to report statewide news with a point of view, and it’s connected with a number of Democratic political figures, according to Tani. We’ll have to see how that plays out, since Tani reports that the site “won’t necessarily be neutral on issues like climate change or abortion” but “is not explicitly partisan.”

That stands in contrast with the state’s largest nonprofit news outlet, The Texas Tribune, which is decidedly nonpartisan. Texas is also home to statewide outlets like Texas Monthly and The Texas Observer, so Barbed Wire is entering crowded territory. But Texas is a big state.


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4 thoughts on “Barbed Wire, a new Texas project, hopes to give for-profit journalism a much-needed jolt”

  1. I’m so glad you shared this! I follow their founder on Threads and was really impressed when I checked out their site. I even shared their “About” section with my publisher — the ethics and standards laid out at the bottom half of the page is stellar, I think it’s something lots of news outlets should be pivoting toward moving forward. Something to think about!

    1. Calli, I couldn’t find the site, and I figured they were keeping it under wraps until Monday. Where is it?

    2. a link to the site would be helpful. google returns no help and there is none here nor at semafor.

      1. I could not find one, and Semafor did not provide one. But Barbed Wire is supposed to go live on Monday, so we shouldn’t have to wait too long.

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