How many times can you announce a launch? In the case of The Boston Globe’s New Hampshire edition, the answer appears to be: twice.

Several months after the news leaked out, the Globe today is formally unveiling its digital initiative in the Granite State, emulating its current efforts in Rhode Island. The two will even share an editor — the estimable Lylah Alphonse, my former colleague on GBH-TV’s “Beat the Press.”

It is remarkable that the Globe keeps expanding at a time when much of the newspaper business is imploding. Alphonse unveils the initiative and introduces the new team here.