The New York Times has published an article about Evan Brandt, the last reporter covering Pottstown, Pennsylvania. His paper, The Mercury, has been decimated by its owner, the notorious hedge fund Alden Global Capital. It’s a great story, beautifully written by Dan Barry, with superb visuals by Haruka Sakaguchi.
And yet the air of inevitability bugs me. Barry offers nostalgia, not hope. I’m not going to suggest that Brandt quit and start his own local news project — he’s in his 50s, has a kid in college and his wife his sick. But why doesn’t the community get together, start a news project and make Brandt the first hire?
Better yet: Why can’t LNP, the newspaper in nearby Lancaster, which is independently owned and reportedly doing well, hire Brandt for a Pottstown edition? Lancaster is probably a bit too far away to justify firing up the printing presses and the trucks. But a digital edition wouldn’t cost much, and would allow them to expand their paid subscription base — much as The Boston Globe did in Rhode Island.
It doesn’t have to be this way.