Do presidential newspaper endorsements still matter?

screen-shot-2016-10-12-at-8-57-52-amFrom my just-published Q&A with news @ Northeastern:

Presidential endorsements are a way for newspapers as community institutions to express their values and their vision. I’ve written plenty of endorsements over the years, and I was never under any illusion that what we had to say about the presidential candidates was going to change anyone’s mind. Rather, it is a way for a newspaper’s editorial board to say, “This is who we are. This is what we believe.”