“Cluetrain,” 10 years on

Weinberger (left) and Searls

Last night I had a chance to see David Weinberger and Doc Searls, two of the co-authors of “The Cluetrain Manifesto,” speak at Harvard Law School. The conversation was moderated by law-school professor Jonathan Zittrain, co-founder of the school’s Berkman Center for Internet and Society.

The sound was not great, so I missed a lot. VisiCalc founder Dan Bricklin, credited with the invention of the spreadsheet, finally became frustrated enough that he got out of his seat and ran around with a little handheld microphone. But I did get a chance to score a signed (by Searls) copy of “Cluetrain,” which has been reissued on the occasion of its 10th anniversary.

I read “Cluetrain” online a couple of years ago as research for this. I anticipate getting a lot more out of it this time around, now that I have a print edition. A computer screen is still no way to read a book.