The Boston Globe did something pretty smart yesterday: It blew out about two-thirds of the City & Region front for a feature whose sole purpose was to drive you to the Web. The online presentation, “Ten from 20 to 30,” is a multimedia package on 10 young Bostonians with lots of photos and audio but not much text.
You might wonder why you should pay for the paper when the Globe is saving some of its more provocative content for the Web. But that’s where the audience is going anyway. Far smarter to give people a reason to go to the Globe’s site, Boston.com, than to chase them away altogether.
The trick, as always, is how to make money from this.