WRKO Radio (AM 680) has announced the format of its new morning show, “Boston This Morning,” which will be helmed by current morning host Scott Allen Miller. From the sounds of this press release, it could be a step in the right direction, with more news, regular traffic updates (“Traffic on the Ones”) and a closer relationship with the Boston Herald.
It’s hardly revolutionary, and it still doesn’t explain why the station’s managers thought it necessary to part with Miller’s co-host, former congressman Peter Blute. Nevertheless, a newsier format should help ‘RKO carve out a different audience from that of sister station WEEI (AM 850), where frat-boy hosts Gerry Callahan and John Dennis rule the ratings roost with a mixture of sports, right-wing politics and execrable taste.
Overall, though, I think a wait-and-see attitude makes sense when it comes to WRKO. This afternoon, Howie Carr invited callers to play what I think he calls “Celebrity Death Watch,” in which people predict which well-known person will be next to die. Carr chortled that it was something the previous station managers – recently departed (in the employment sense, that is) – wouldn’t let him do. Well, good for them. And yes, I should disclose here that I was able to cash a few checks from WRKO thanks to their willingness to put me on the air.
If you’re hoping the new regime cares about quality, Carr’s sneering putdown of his former bosses’ half-hearted attempts to impose some standards wasn’t a good sign.