At the Globe and the Herald, what’s up is down, etc.

On Tuesday, the Audit Bureau of Circulations (ABC) released data showing that the Boston Globe’s paid circulation is rising thanks to digital subscriptions, and that the Boston Herald’s is falling. (Here is how the Globe covered it.)

Today the Herald counters with a story claiming that the reverse is actually true, citing a private report from Scarborough Research.

It’s an exact replica of what happened six months ago. So if you’d like some perspective on the ABC numbers, click here; and if you want background on the Herald’s pushback, click here.

Just to be clear, the ABC figures are public and are widely regarded as the industry standard. If you read what I wrote earlier, you’ll see that there’s some double-counting going on with respect to print and digital subscriptions. But what ABC is doing is transparent and understandable to everyone.

I would love to read the Scarborough report. But unless it somehow magically appears in my inbox, I have no way of parsing the findings that the Herald cites.

One thought on “At the Globe and the Herald, what’s up is down, etc.

  1. Matt Kelly

    This just reminds me of the Herald consistently citing polls that Scott Brown is leading Elizabeth Warren and the Globe saying vice-versa. Sorry, but the Herald is always so knee-jerk and predictable that I believe the Globe and ABC numbers.

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