On Tuesday, the Audit Bureau of Circulations (ABC) released data showing that the Boston Globe’s paid circulation is rising thanks to digital subscriptions, and that the Boston Herald’s is falling. (Here is how the Globe covered it.)
Today the Herald counters with a story claiming that the reverse is actually true, citing a private report from Scarborough Research.
Just to be clear, the ABC figures are public and are widely regarded as the industry standard. If you read what I wrote earlier, you’ll see that there’s some double-counting going on with respect to print and digital subscriptions. But what ABC is doing is transparent and understandable to everyone.
I would love to read the Scarborough report. But unless it somehow magically appears in my inbox, I have no way of parsing the findings that the Herald cites.