It’s not just nostalgia: How print enhances advertising and visibility for local-news projects

Photo (cc) 2026 by Dan Kennedy

Last Thursday I had an opportunity to take part in a panel on the state of community journalism. I was struck by the nostalgia for print expressed by two editors who are many decades younger than I am, which is why I’m revisiting this still-relevant issue.

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The event, titled “Peril and Promise,” was a fundraiser for The Local News, a print-and-digital nonprofit founded a decade ago in Ipswich, Massachusetts. (Its print edition, as you can see, has a slightly different name: the Ipswich Local News.) The panel comprised Local News editor Trevor Meek; Taylor Ann Bradford, the editor of the H-W News, a fairly new nonprofit covering Hamilton and Wenham that offers print with a minimal digital presence (here is its Instagram page); Joel Barrett, news editor of The Eagle-Tribune of North Andover, a chain-owned daily; and me. Moderating was retired editor Richard Lodge.

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North Shore art

I took one of my favorite rides Saturday — from Danvers Center along the rail trail and then east and north to Wenham, Hamilton and Bradley Palmer State Park, south to Route 97 and back along the rail trail from the Topsfield Fairgrounds to Danvers, a little over 18½ miles. I also cruised around the Pingree School and took pictures of some of the outdoor art installations. Enjoy!

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“On Your Mark,” by Michael Aldred and Tim Johnson
“Guitar,” by José Criollo
Unlabeled as far as I could tell
“Think and Be Free,” by Dale Rogers
“Fintasia,” by Steve Heller

Running along the Salem Beverly Waterway Canal

I charted a great new five-mile running route yesterday — along the Salem Beverly Waterway Canal, over to the Topsfield Rail Trail, up to the Topsfield Fairgrounds and back. I took this photo at the beginning (end?) of the canal, in Wenham, just off Cherry Street.

According to this Wikipedia article, the canal was built in 1917 and “was never used to transport anything but water and recreational canoeists.” I’d hiked along it a few times with scouts, but had never gone from one end to the other until yesterday. A great North Shore resource.

And despite its name, no part of it lies in either Salem or Beverly — it runs southeast to northwest from Wenham to Topsfield.

Chapel* at Gordon-Conwell

Click on image for larger size

I just got back from a 20-mile bike ride in the humid North Shore air. My route took me past Gordon-Conwell Seminary in Wenham, which I had never seen, even though I’ve driven by it many times. So I explored the grounds and got this shot with my BlackBerry of the chapel (which is at the summit of a rather brutal hill). It would have made for a better picture if the cars weren’t there.

*Correction: A friend who attended Gordon-Conwell tells me that the chapel is actually behind this building.