
Endorsements matter in lower-profile races because voters might genuinely be looking for guidance.
For instance, The Boston Globe’s endorsement of Lori Trahan and Jake Auchincloss might have been key factors in their first congressional victories, given that there was no incumbent and there were multiple candidates running. On the other hand, The New York Times’ double endorsement of Sens. Elizabeth Warren and Amy Klobuchar in the 2020 Democratic presidential primaries stands out as an exercise in futility.
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In two weeks we’ll know which category the Globe’s endorsement of U.S. Rep. Seth Moulton (sub. req., but this is free) in the Democratic primary for U.S. Senate fits into. The incumbent, Ed Markey, remains popular despite his advanced age: he leads Moulton by a 28-point margin, according to the latest WCVB-TV/UMass Amherst poll, and the Globe/Suffolk University poll (sub. req.) has Markey up by 14. Moreover, endorsements matter less in high-profile contests — president, governor, senator — than they do when voters are less familiar with the candidates.

