Kevin Convey on the art of tabloid-headline writing

There’s an interesting profile of former Boston Herald editor Kevin Convey, now editor of the New York Daily News, in the current issue of the Colby College alumni magazine. Written by old Northeastern friend David McKay Wilson, the profile begins with a good anecdote about the Daily News’ collector’s-item front page following the killing of Osama bin Laden: “Rot in Hell!”

Convey’s suggestions — “Dead,” a play on the famous Daily News front page on the execution of convicted killer Ruth Snyder, and “We Got Him” — were deemed not quite right before a copy editor came up with the winner.

“Tabloid headlines are a very demanding form,” Convey told Wilson. “You are putting big words on a page that 530,000 people will buy and 2 million will read. It’s like journalistic haiku.”