Gannett to lay off 74 employees in Mass. as it prepares to shut down its consumer site

Gannett and USA Today headquarters in McLean, Va. Photo (cc) 2008 by Patrickneil.

Gannett is laying off 74 employees in Massachusetts — but, for once, they are not people who were producing local journalism. The layoffs, which take effect Nov. 14, are related to the company’s decision to close Cambridge-based Reviewed, a website that combines consumer advice and commerce in a manner similar to Wirecutter, which is part of The New York Times.

The pending closure and layoffs were reported Aug. 26 by Mia Sato at The Verge and came amid accusations that Reviewed published articles produced by artificial intelligence and attributed to non-existent writers. Sato wrote: “As The Verge reported last fall, the marketing firm behind the Reviewed content is the same company that was responsible for a similar dust-up at Sports Illustrated, in which remarkably similar product reviews were published and attributed to freelancers.”

Gannett denied the allegations and said the decision to shut down Reviewed was based on changes in Google’s algorithms.

Aidan Ryan of The Boston Globe quotes NewsGuild of New York president Susan DeCarava in a statement:

We are deeply troubled by Gannett’s decision to shutter Reviewed. We are concerned for the future of dozens of workers represented by The NewsGuild of New York working at Reviewed, and about the broader impact of this announcement on the media industry at large.

The layoffs were announced in advance, reports Ray Schultz of Publishers Daily, because of a Massachusetts law mandating that companies provide 60 days’ notice ahead of a mass layoff.

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