The Washington Post’s plan to bring in a plethora of outside opinion writers, edited by artificial intelligence, is being widely mocked, as it should be. But the idea is not new — at least the non-AI part.
A decade ago, the Post started publishing something called PostEverything, which the paper called “a digital daily magazine for voices from around the world.” Here’s how the 2014 rollout described it:
In PostEverything, outsiders will entertain and inform readers with fresh takes, personal essays, news analyses, and other innovative ways to tell the stories everyone is talking about — and the ones they haven’t yet heard.
PostEverything went PostNothing sometime in 2022, but now it’s back. According to Benjamin Mullin of The New York Times (gift link), the revived feature, known internally as Ripple, will comprise opinion writing from other newspapers, independent writers on Substack and, eventually, nonprofessional writers. Ripple will be digital-only and will be offered outside the Post’s paywall.
What’s hilarious is that Mullin contacted several of the partners the Post is considering, such as The Salt Lake Tribune and The Atlanta Journal-Constitution, and was told they’re not interested. Another potential partner was identified as Jennifer Rubin, who quit the Post over owner Jeff Bezos’ meddling and started her own publication called The Contrarian. Mullin writes: “When told that she had been under consideration at all, Ms. Rubin burst out in laughter. ‘Did they read my public resignation letter?’ she said.”