This is ingenious. On Monday, Media Nation commenter Steve Stein asked:
The $1.1B cut to public broadcasting is less than $10 per taxpayer. (BTW, is that PER YEAR or over 10 years?) [Congress rescinded spending that had been approved over the next two years.]
I plan on upping my yearly pledge to public radio in some form. Should I up my pledge to WHYY? Would that help the situation nationally? (My guess is WHYY is doing very well compared to, say, WYSO in Yellow Springs OH) Do you think there will be a mechanism from NPR or CPB that could funnel money from the bigger stations to the rural stations that will bear the brunt of cuts?
Later that day, Nieman Lab mentioned a tool called Adopt A Station. You call up the public radio stations in your state (or in any state), and you are shown a station in another part of the country that’s losing more than 50% of its funding from the Corporation for Public Broadcasting, whose funding was eliminated by Donald Trump and the Republican Congress. Overall, local public radio stations are losing $350 million in federal funding in each of the next two years.
If you call up Pennsylvania in Adopt A Station, you’ll see that Steve’s station, Philadelphia-based WHYY, is losing just 2% of its funding. But Adopt A Station suggests that he consider supporting not just WHYY but also WRVS in Elizabeth City, North Carolina, which is losing 71% of its funding. Elizabeth City is located in the northeast corner of the state, about 45 miles south of Norfolk Virginia.
I tried to look up Elizabeth City at the U.S. Census QuickFacts site only to find that it’s down, because of course it is. Thanks, Elon! But according to Wikipedia, Elizabeth City has about 18,700 residents, half of whom are Black, 38% white and 7% Hispanic. In 2011, about 28% of the population was below the poverty line, including 42% of those under 18. About 64,000 people lived in the metro area.
In other words, it’s exactly the sort of place that is being devastated by the CPB cuts, unlike affluent, well-educated metro areas like Greater Philadelphia — or, for that matter, Greater Boston, where WBUR Radio is losing 5% of its funding and GBH Radio is losing 1%. (GBH-TV is losing 8%, and, among Massachusetts public radio stations, WICN of Worcester is losing the most at 18%.)
Adopt A Station was designed by Alex Curley, who writes a newsletter about public media called Semipublic. The idea grew out of a long, data-heavy post he wrote that showed some 15% of public radio stations across the country are in danger of shutting down, including every station that’s losing 50% or more of its funding. He explained:
I was talking with friends within the public media system the next day, debriefing what is the most significant event in the industry’s history since President Johnson signed the Public Broadcasting Act of 1967, when an idea was brought up: What if there was an easy way to connect donors looking to make the biggest impact with stations that were truly at risk?
In addition to volunteer efforts like Adopt A Station, NPR itself is cutting its budget by $8 million and will give that money to stations that are being the most harmed by the elimination of funding. NPR depends on direct federal funding for just 1% of its budget, but a much larger share comes from fees paid by local stations for programming such as “Morning Edition” and “All Things Considered.”
Despite these efforts, I wouldn’t be surprised if we still lose a few public radio and television stations over the next few years. But through cooperative projects such as Curley’s and NPR’s, the damage, I hope, will be minimized until the MAGA extremists can be voted out of power.