Mark Zuckerberg’s capitulation to Trump is all about his relentless pursuit of profits

Mark Zuckerberg. Photo (cc) 2019 by Billionaires Success.

On Tuesday I spoke with Jon Keller of Boston’s WBZ-TV (Channel 4) about Mark Zuckerberg’s decision to eliminate independent fact-checking and tone down the moderation on Meta’s social-media various platforms, which include Facebook, Instagram and Threads.

Among other things, Zuckerberg said he’s going to let pretty much anything go on immigration and gender on the grounds that stamping out hate speech is “out of touch with mainstream discourse.” He’s also copying the Community Notes feature from Elon Musk, who has turned over fact-checking to users at his Twitter/X platform.

For all the details, I recommend this Wall Street Journal article (gift link) and Zuckerberg’s own video announcement.

Jon and I were only able to hit a few points in our conversation, so I want to say a bit more. What Zuckerberg is doing amounts to unconditional surrender to Donald Trump. Four and five years ago, Facebook struggled to clamp down on dangerous misinformation about COVID and suspended Trump from the platform after he fomented the attempted insurrection of Jan. 6, 2021. Now Zuckerberg is giving in completely.

Essentially we have three billionaire tech moguls who are doing everything they can to enable Trump. Musk, of course, isn’t just enabling Trump; he’s moved in with him, and his bizarre pronouncements about everything from the alleged criminality of the British government to the size of newborns’ heads now carry with them the imprimatur of our authoritarian president-elect.

Amazon founder Jeff Bezos is systematically destroying The Washington Post, one of our four national newspapers, for no discernible reason other than to curry favor with Trump. And now Zuckerberg has signaled his willingness to surrender unconditionally.

The dispiriting reality is that Zuckerberg has placed profit above all other values for many years, no matter what the human cost. According to Amnesty International, Facebook was complicit in genocide against the Rohingya people in Myanmar. His products have been linked to depression and suicide among teenagers. If Zuckerberg cared about any of this, he would have taken steps to make his platforms safer even at the expense of some of his profit margin. To be clear, Zuckerberg obviously doesn’t support genocide or suicide, and he has taken some steps — but those measures have been inadequate.

We should always keep in mind what the business model is for social media, whether it be Facebook, Threads, Twitter or TikTok. All of them employ opaque algorithms to show users more of the content that keeps them engaged so that they can sell them more stuff. And studies have demonstrated that what keeps users engaged is what makes them angry and upset. This is protected by Section 230, a federal law that holds internet publishers legally harmless for any content posted by third-party users.

As Twitter has continued its descent into the right-wing fever swamps, two platforms have emerged as alternatives — Threads and the much-smaller Bluesky. The latter has received several big bumps since the election, and is likely to get another one now that Zuckerberg has harmed the Threads brand. Bluesky doesn’t use a centralized algorithm — you’re free to use one designed by other users or none at all. (That’s also the case with Mastodon, but Bluesky has zoomed well ahead in the public consciousness.)

Unfortunately, Bluesky also lacks the capacity to engage in the kind of fact-checking and moderation that Meta once used. And with growth comes toxicity.

I’ve seen a number of folks on Threads saying on Tuesday that they’re leaving for Bluesky, just as many others said last year that they were leaving Twitter for Threads. It’s all futile. What we need is less social media and more real human connection. What Zuckerberg did Tuesday didn’t destroy something great. Rather, he made something that was already bad considerably worse.


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2 thoughts on “Mark Zuckerberg’s capitulation to Trump is all about his relentless pursuit of profits”

  1. I love this line: “What we need is less social media and more real human connection. ”
    Also IMHO we need to repeal Section 230. Period. Let them publish what they want without government interference — but then be liable for destroying lives, libel, etc. the way other publishers with far, far smaller audiences are for what they publish

  2. “To be clear, Zuckerberg obviously doesn’t support genocide or suicide, and he has taken some steps — but those measures have been inadequate.”

    To be clear, if Zuckerberg knowingly takes inadequate measures against them, then he obviously DOES support genocide and suicide. And the appropriate standard for Zuckerberg is that he knew or should have known that his measures were inadequate and intentionally did nothing to enhance them.

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