Amazon billionaire and Washington Post owner Jeff Bezos raised eyebrows, and hackles, when he logged on to Twitter/X on Wednesday and posted a congratulatory note to Donald Trump:
Big congratulations to our 45th and now 47th President on an extraordinary political comeback and decisive victory. No nation has bigger opportunities. Wishing @realDonaldTrump all success in leading and uniting the America we all love.
The tweet immediately angered Trump critics, who were quick to point out that it came shortly after Bezos killed a Post endorsement of Kamala Harris that had been already written and was ready to go. Bezos claimed that decision was nothing more than a reflection of his belief that the paper should stop endorsing candidates, but the timing was suspicious, to say the least.
It didn’t help that Bezos failed to offer similar congratulations on Twitter to Joe Biden in 2020. One Twitter user, @WhiteHouseAMA, pulled up Bezos’ 2016 congrats to Trump and commented: “Jeff tweeted congratulations to Trump in 2016 and 2024. No tweet exists for Biden in 2020. He didn’t kill the WaPo endorsement of Harris because he wanted to be non-partisan, he did it because he is a partisan.”
But wait.
Writing in Newsweek, Alex Gonzales reported that Bezos did, in fact, congratulate Biden in 2020, except that he did it on Instagram rather than Twitter — and he did so rather fulsomely: “Unity, empathy, and decency are not characteristics of a bygone era. Congratulations President-elect @JoeBiden and Vice President-elect @KamalaHarris. By voting in record numbers, the American people proved again that our democracy is strong.” The message is accompanied by a black-and-white photo of Biden and Harris celebrating.
Newsweek added the Instagram update in a correction, showing how widely it was believed that Bezos had not congratulated Biden four years ago.
The immediate outrage among anti-Trump forces demonstrates the impossible dilemma that Washington Post journalists now face in proving to their audience that they remain independent. Though Bezos was within his rights to cancel the Harris endorsement, it was an unspeakably bad look for him to do so in the final days of the campaign, making it seem like he was truckling under in the event of a Trump victory — which now, of course, has come to pass.
It hasn’t helped that the cancellation followed months of controversy over the Post’s ethically challenged publisher, Will Lewis. If Trump is the first convicted felon to be elected president, then surely Lewis is the first Post publisher to be under investigation by Scotland Yard. I continue to trust the independence of the Post’s newsroom, but I’m watching for any signs that I shouldn’t.
Meanwhile, Meta chief executive Mark Zuckerberg took to Threads on Wednesday to offer his own cheery greetings to Trump, writing, “Congratulations to President Trump on a decisive victory. We have great opportunities ahead of us as a country. Looking forward to working with you and your administration.”
Threads is just one of the many platforms Zuckerberg controls; the most prominent are Facebook and Instagram. Threads has also been by far the most successful of the would-be alternatives to Twitter that sprang up after Trump uber-influencer Elon Musk, the world’s richest person, acquired it and started taking a wrecking ball to it in late 2022.
Threads has proved to be especially popular with liberals fleeing the extreme right-wingers and white nationalists whom Musk enabled on Twitter. And yet Adam Mosseri, the Meta executive who runs Threads and Instagram, has gone out of his way to play down political news in Threads’ algorithm, leading to frustration and anger among a number of users. Messages have been removed for no reason, too, as Washington Post technology reporter Will Oremus has noted.
Even before Zuckerberg’s congratulatory post, some Threads users were leaving and setting up shop on Bluesky, the most prominent short-form platform after Twitter and Threads. Bluesky is owned by a public-benefit corporation and as such is not subject to the whims of a billionaire owner. It also has much better personalization tools than either Twitter or Threads.
Bluesky, though, has only a fraction of the users that its larger rivals have — about 12 million total versus more than 600 million active monthly users at Twitter and 175 million at Threads. Personally, I’m trying to give equal attention to Threads and Bluesky, but it’s hard to know whether Bluesky will ever break through.
After all, it’s a billionaires’ world, and we’re just living in it.
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I invite people to come to Mastodon, which in the last two months (I think) has picked up critical mass and also attracted a number of journalists and outlets. I’m starting to have the kinds of conversations that made pre-2016 Twitter worthwhile. Also, not owned by a megalomaniac, which is not nothing.