If the LA Times’ owner had stepped up, the LA Local News Initiative might not be needed

The American Journalism Project announced this week that it’s raising $15 million to cover underserved communities in Los Angeles. The news was broken Tuesday by Axios media reporter Sara Fischer.

What’s been left unsaid (although Rick Edmonds of Poynter observes that it’s being hinted at) is that this is being driven by the abject failure of the Los Angeles Times’ celebrity billionaire owner, Patrick Soon-Shiong, to step up and provide the region with the journalism that it needs. Indeed, among the board members of the new Los Angeles Local News Initiative is Kevin Merida, who quit as executive editor of the Times amid budget cuts and reports that Soon-Shiong was interfering with Merida’s editorial judgment.

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For a metropolitan area the size of LA, $15 million is a drop in the bucket, though presumably it’s meant as a down payment on what will be a larger effort. The money will be spread among a variety of existing projects and could fund new outlets as well. Monica Lozano, who chairs the initiative’s board, told Fischer: “We believe no one news entity can fill all of the information needs of communities as large, complex and diverse as Los Angeles. We needed to think about a model that would match that complexity and that diversity.”

Here’s how the American Journalism Project describes the initiative in its announcement:

The L.A. Local News Initiative will launch a nonprofit organization that will operate and support local newsrooms in Los Angeles to provide coverage at neighborhood, regional, and state levels in service of L.A. communities. The initiative aims to increase the volume of coverage that enables residents to take effective action and navigate life on a local level, and that represents all L.A. communities in public discourse. It will also increase accountability journalism that keeps in check the billions of dollars in government and private spending affecting the Angelenos.

What’s sad is that the AJP should have been able to direct its attention elsewhere if Soon-Shiong hadn’t proven himself to be a feckless and irresponsible owner. An unimaginably wealthy surgeon, he and his family purchased the LA Times in 2018 for $500 million. He appeared to be exactly what the Times needed after years of chaotic ownership.

Like John and Linda Henry at The Boston Globe, Glen Taylor at The Minnesota Star Tribune and Jeff Bezos at The Washington Post (who, as we know, has run into difficulties in recent years), Soon-Shiong was seen as someone who would invest a small share of his billions into rebuilding the Times so that it could re-emerge as a profitable and growing enterprise.

Instead, Soon-Shiong showed little of the patience and judgment needed to pull it off. Worse, he used his position on the board of Tribune Publishing to allow that chain’s nine large-market daily newspapers to fall into the hands of the notorious hedge fund Alden Global Capital, and later sold The San Diego-Tribune (which he’d acquired as part of the LA Times deal) directly to Alden.

Meanwhile, the Times has endured cut after cut under Soon-Shiong’s stewardship, including about 115 employees, or more than 20% of the newsroom, earlier this year.

As Rick Edmonds writes of the new initiative:

While the announcement does not criticize the Los Angeles Times directly, it has numerous veiled references to what the initiative’s founders find wrong with the legacy newspaper. Its first sentence says the initiative has been undertaken in response to “drastic losses in local journalism resources.”

The shame of it is that there are only so many philanthropic dollars out there, and the money and energy being invested in Los Angeles could have been directed elsewhere — if only Soon-Shiong thought of himself as a genuine steward of journalism in Southern California.