Colorado media-watcher Corey Hutchins reports that the National Trust for Local News, a nonprofit that works to keep newspapers alive and out of the hands of corporate chain owners, has purchased a used printing press that will serve the two dozen papers it owns in the Denver suburbs as well as papers owned by other publishers. The trust bought those papers, known collectively as Colorado Community Media, back in 2021.
Ellen Clegg and I interviewed National Trust CEO and co-founder Elizabeth Hansen Shapiro and CCM publisher Linda Shapley for our book, “What Works in Community News.” They have both appeared on our podcast as well. When I met Shapley in her newsroom in the fall of 2021, she was in the midst of trying to pivot her papers to digital — but she acknowledged that print remained an important part of the mix for readers and, especially, for advertisers.
“I totally get that there are advertisers out there who don’t necessarily see digital as a way forward,” Shapley said. “But they recognize the fact that this is going to be how people find you. So I don’t see them as playing against each other but as something that can work in tandem.”
Now those papers — as well as papers owned by other publishers who’ve been hurt by the disappearance of Colorado’s printing presses — can continue to be offered in print as well as online.
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