By Dan Kennedy • The press, politics, technology, culture and other passions

A few more thoughts about Threads

Although Mastodon is my preferred Twitter alternative, there’s every indication that Threads is going to emerge as the closest thing we get to a true Twitter replacement. It’s missing a lot — browser access, a reverse-chronological feed of your followers, and lists, to name just a few. I can really do without the celebrities and brands that Threads is pushing. But it’s already got mass appeal, a precious commodity that it’s not likely to relinquish.

There are reports that Mark Zuckerberg and company rushed this out the door before it was ready in order to take advantage of Elon Musk’s meltdown last weekend. Musk rewarded Zuckerberg by sending him a cease-and-desist order — precious publicity for an app that is taking off. As I said yesterday, you only get one chance to make a good first impression, but I suspect users will give Zuckerberg some time to get it right.

In addition to Twitter, I suspect the big loser in this may be Bluesky, started by Twitter co-founder Jack Dorsey. I finally scored an invitation earlier this week and have been playing around. I like it. But Dorsey has got to regret the leisurely pace he’s taken.

For now, I’m posting mainly to Mastodon because I want to, Twitter because I have to, and Bluesky and Threads because I’m checking them out. I’ve given up on Post. (If you’re reading this on the Media Nation website, my social media feeds are in the right-hand rail.) But it wouldn’t surprise me if this quickly devolves into a war between Twitter and Threads, with everyone else reduced to spectator status.

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  1. Lex Alexander

    Zuckerberg is a sociopath, and Threads is a privacy nightmare. I suspect that the main reason it doesn’t have a web interface yet is that they haven’t figured out how to grab all your data via a browser the way they can with a phone app.

  2. On the podcast, “Hard Fork”, in their interview with Adam Mosseri (Instagram CEO, led creation of Threads), he seemed eager to AVOID News with Politics as a community on Threads. Mosseri seems to prefer the idea of “Creators” using Threads, which is more like Celebrities, Athletes, book authors, Niche public creators, etc. rather than it becoming the replacement for Twitter News community and publishers.

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