Michael Reed tells E&P that everything is coming up Gannett

You’ve seen plenty of bad news about Gannett here — layoffs, reassigning staff away from local news coverage, closing papers and, more recently, imposing furloughs, pension freezes and buyouts. With more than 200 daily newspapers across the country, what happens at Gannett matters. Its ongoing shrinkage is a significant part of the local news crisis.

So I was interested to see that Gannett chief executive Michael Reed talked — OK, exchanged emails — with Gretchen A. Peck of the trade publication Editor & Publisher. I wanted to see what sort of story he’s telling these days about the path forward for his debt-addled chain, which nevertheless found a way to pay him $7.7 million last year.

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Not surprisingly, it turns out to be a lot of the same old, same old — an emphasis on digital subscriptions despite having little journalism to attract new readers as well as ancillary businesses ranging from events to sports betting. At least he didn’t mention NFTs this time.

One thing I didn’t know was that Gannett’s consumer product website, Reviewed.com, is based in Cambridge, and that it employs more than 100 people, including scientists, product experts, writers and editors. The idea is similar to Wirecutter, founded as an independent site and later acquired by The New York Times. Buy something through Reviewed.com and Gannett gets a cut of the action. Reed told Peck:

If you look across the larger media landscape throughout the last decade, we have seen expansion beyond traditional news into varied product offerings and different types of content. As the traditional revenue streams we largely relied on, such as print advertising and print subscriptions, continue to transition to digital, we are also adapting to new revenue opportunities. These diversifying revenue streams help us to ensure we can support our ongoing news efforts in an increasingly digital world.

Reed added that progress continues to be made in paying down the debt that Gannett took on when it merged with GateHouse Media in 2019. Gannett these days is essentially GateHouse under a different name; Reed himself was the head of GateHouse before the merger.

Despite Reed’s happy talk, the company continues to throw newspapers and staff members overboard. According to Ray Schultz of Publishers Daily, Gannett is selling two papers in New Mexico and has put its Phoenix printing facility on the block for $47.4 million. Urban Milwaukee’s Bruce Murphy reports that six veteran journalists are leaving Gannett’s Milwaukee Journal Sentinel. Local opinion content continues to be slashed as well, writes Mark Pickering in Contrarian Boston.

Essentially Reed is telling the same story he’s always told: Times are tough, and we have to keep cutting. Eventually, though, digital subscriptions and our non-news investments will begin to pay off and support our journalism. It’s just that “eventually” never seems to come. Still, there’s considerable value in reading about Reed’s assessment of how Gannett can pull out of its downward spiral; Peck and E&P deserve credit for getting him on the record.

Meanwhile, in Eastern Massachusetts and across the country, independent news projects are rising up to fill the gap left by Gannett’s retreat. The latest is The Concord Bridge, a digital-and-print nonprofit competing with Gannett’s Concord Journal, ghosted by the shift from local to regional coverage last spring.

You can access a complete list of independent local news outlets in Massachusetts by clicking here.