Like many observers, I have often cited Facebook, along with Fox News, as one of the most dangerous forces promoting disinformation and polarization. Its algorithms feed you what keeps you engaged, and what keeps you engaged is what makes you angry and upset.
But what if most Facebook users don’t even see news? Nieman Lab editor Laura Hazard Owen conducted a real-world experiment. And what she found ought to give us pause:
Even using a very generous definition of news (“Guy rollerblades with 75-pound dog on his back”), the majority of people in our survey (54%) saw no news within the first 10 posts in their feeds at all.
Moreover, the top three most frequently seen news sources weren’t the likes of Newsmax, Breitbart and Infowars — they were CNN, The New York Times and NBC News, which epitomize the mainstream.
I asked Owen to clarify whether her definition of news popping up in people’s feeds was restricted to content that came directly from news organizations or whether it included news stories shared by friends. “It was ALL news,” she replied, “whether shared by a news organization or a friend.”
Is it possible that we all misunderstand the effect that Facebook is having (or not having) on our democracy?
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