At Whole Foods, a failure of the imagination over Black Lives Matter face masks

A Whole Foods store in West Hartford, Connecticut. Photo (cc) 2014 by Mike Mozart.

The Boston Globe reports that Whole Foods is sending employees home if they show up to work wearing face masks emblazoned with “Black Lives Matter.” Katie Johnston writes:

After seeing reports of Whole Foods workers in other states being sent home for refusing to take off Black Lives Matter face masks, Savannah Kinzer decided to bring the movement to Cambridge. And, sure enough, when she and her colleagues put on masks emblazoned with the phrase Wednesday afternoon, the manager told them they either had to remove the masks or go home. So seven of them walked out.

As is often the case with such public-relations disasters, at root is a failure of the imagination. How can management not understand that this will end with them apologizing and backing down?

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