Big moves as Globe prepares to expand its business section

Some big media moves were announced a little while ago as The Boston Globe plans to ramp up its business section next month. First the email sent to the staff by editor Brian McGrory and business editor Mark Pothier. Then a bit of analysis.

Hey all,

We’d like to fill you in on some terrific developments in our Business department, all of them designed to build on the exceptional work that went into our Market Basket coverage and so many other news and enterprise stories over the past year.

First, we’re reconfiguring the paper to give Business its own section front on Tuesdays through Fridays, starting the first week of December. In fact, Business will get a free-standing eight-page section, somewhere between Metro and Sports. We’ve worked with Mark Morrow and Dan Zedek, as well as an entire team of creative editors and reporters, to conceive a bold new approach to business coverage, both in form and function. There’ll be a more contemporary look, a plethora of new features, and a renewed commitment to the most insightful and energetic business coverage in New England. We’ve got everything but a new name, which is currently, to my chagrin, “Business.” Please offer better ideas.

For this new section, we need additional talent, and that’s the best part of this note. We’ve locked in three major moves and we’re working on still others. To wit:

— Cynthia Needham, the Globe’s invaluable political editor for the past four years, the person who has taken us deftly from Brown v Warren to Baker v Coakley, and through so much in between, is heading to Business to help oversee a talented team of reporters and key parts of the new section. There’s not a better person in the industry to help the cause. Cynthia was a vital part of the conception and launch of Capital, our wonderfully popular Friday political section. She knows inherently that journalistic sweetspot where insight meets accessibility. And she is among the smartest, hardest-working, and best-connected editors in the building, all of which is why we asked her to undertake this crucial assignment. Cynthia will start at her new post, as one of Mark’s deputies, next week.

— Jon Chesto, the managing editor of the Boston Business Journal, is coming to the Globe November 24, as a reporter covering what we’ll describe as a “power beat.” It’s a great get for us. Jon’s among the absolute best connected reporters in the city, with a deep knowledge of how commerce works and the major figures who shape it. He’s also an energetic workhorse, an irrepressible reporter who will help breathe fresh energy into the department with smart stories. Before his stint at the BBJ, Jon spent a big chunk of time as the business editor at the Patriot Ledger, where he won a string of national awards for his weekly column, “Mass. Market.”

— Sacha Pfeiffer will arrive back home to the Globe the first week of December. There’s no way to overstate the significance of this. Sacha is legend here, which has nothing to do with Rachel McAdams, but everything to do with her exceptional reporting over a decade-long stint at the Globe, during which she shared in the Pulitzer Prize for the Spotlight series on clergy child abuse and a litany of national honors for other stories. She’s been a star at WBUR since 2008, recognizable for her expert reporting and authoritative on-air presence. The exact particulars of Sacha’s beat are still being worked out, but it will focus on wealth management and power, along with a weekly column tailored to the huge and vital nonprofit world in greater Boston. Sacha, like Jon, will report to Cynthia.

We’re aiming to make our business coverage a signature part of the Globe, both in print and online, which shouldn’t be hard, given that we’re starting from a very strong position. Our reporters have attacked their beats with gusto. Shirley [Leung] has proven to be a must-read columnist every time she taps on her keyboard. Our editors have poured creativity into the job, and it shows.

The reimagined section will launch December 4, give or take a day. We have mock-ups we’ll share with the whole staff early next week. In the meantime, please take a moment to congratulate Cynthia and to welcome Jon and Sacha to the Globe.

All best,
Brian and Mark

Now, then. This is great news for Globe readers, although I would express the hope that expanded labor coverage will be part of this as well. But for those of us who watch the comings and goings of local media people, the most surprising development is Sacha Pfeiffer’s return to the Globe.

When Pfeiffer joined WBUR (90.9 FM) several years ago, I thought it solidified ’BUR as the city’s most interesting and creative news organization. Of course, ’BUR remains one of the crown jewels of the public radio system. But Pfeiffer’s return underscores the extent to which the Globe is expanding these days under owner John Henry and editor McGrory. (Disclosure: I’m a paid contributor to WGBH, whose news-and-talk radio station, at 89.7 FM, is a direct competitor of WBUR’s.)

Chesto’s move is less surprising because it’s a step up. But the Boston Business Journal has been set back on its heels given that executive editor George Donnelly left at the end of last month.