Interesting that Andrew Sullivan is taking his pioneering blog from the Atlantic to the Daily Beast/ Newsweek even though the Atlantic is one of the few media organizations that seems to have money to spend.
Michael Calderone’s interview with Sullivan makes it appear that Sullivan simply couldn’t say no to Tina Brown. In fact, there’s not even any mention of the Atlantic’s making a move to keep Sullivan. So perhaps Sullivan didn’t give the Atlantic a chance.
This is not good news for the Atlantic. According to M. Amedeo Tumolillo of the New York Times, Sullivan’s “Daily Dish” accounted for as much as a quarter of the Atlantic’s 4.8 million unique monthly visitors as recently as October.
I can’t say I’m much of a Sullivan fan. His blogorrhea makes it impossible to keep up with him. At times, he can be as irresponsible as anyone in blogland. Nevertheless, Sullivan is something of an online phenomenon. This is a big loss for the Atlantic, and a win for Tina Brown.