On the latest “What Works” podcast, Ellen Clegg and I talk with Todd Landfried, co-founder and CEO of N2 Media Holdings. As consumers cut the cord on cable TV, he hopes to develop a sustainable model for local news production.
We know from our research that local television news is still highly trusted. His mission: to reinvent local news for the streaming era. Landfried’s idea, called The Local, is to develop statewide newscasts in Colorado, and eventually in all 50 states, that would be carried on the likes of Netflix, Amazon Prime and YouTube.

Ellen is back and fully bionic after a short hiatus for knee replacement surgery.
I’ve got a Quick Take about a finding in a recent report by LION Publishers that gets into how to think about raising money. LION, as most of our listeners know, stands for Local Independent Online News. Anyway, its latest sustainability report found that startup news organizations can’t just hope that revenues are something that are going to materialize. Fundraising takes dedicated employees, as I explain.
Ellen’s Quick Take is on an alt-weekly in Seattle called The Stranger that has become an influential political force, as The New York Times recently reported (sub. req.). This summer, 47 candidates for local office paid a call on the newsroom in order to seek an editorial endorsement. And they brought snacks!
You can listen to our conversation here, or you can subscribe through your favorite podcast app.