Finding news in the annual State of Local News report from Northwestern University’ Medill School can be a challenge because, frankly, it’s always the same depressing thing: newspapers keep closing; digital startups are rising, but not by enough to fill the gap; and be sure to tune in again next year, when the situation is likely to be even worse.
Still, there are a few interesting nuggets in the latest update, which was released Monday. In particular, I was drawn to some observations in the report about rural areas, which is where news deserts tend to be concentrated. News deserts, as defined by the project’s now-retired founder, Penny Abernathy, are counties without any locally based news organizations.
As newspapers continue to close, independent startups are filling the gap. But it’s uneven at best, with most startups concentrated in urban and suburban areas. The report puts it this way:
Over the past five years, we have tracked more than 300 startups that have emerged across the country. Support for both these new startups, which have opened in almost every state, as well as existing legacy outlets has come from a surge in philanthropic investment as well as public policy initiatives. Over the past year, such efforts have boosted a wide variety of news outlets. Overall, however, philanthropic grants remain highly centralized in urban areas, and state legislation has not been widely adopted throughout the nation, leaving many outlets in more rural or less affluent areas still vulnerable.
The report also finds that fewer than 10% of digital-only news organizations are in rural counties, and that the demographics of counties that do support digital projects “tend to be more affluent, with lower rates of poverty and higher rates of educational attainment.” Of course, internet connectivity tends to lag in rural areas as well.