For nonprofit news organizations, the most important time of the year is November and December, when the NewsMatch program goes live. An initiative of the Institute for Nonprofit News, the program provides national funding as a percentage of money raised locally. It’s not a one-to-one match, but it provides crucial revenues to small (and large) projects as well as an incentive they can use in attracting donors.
Now INN is making a change. According to a new impact report, marking the 10th anniversary of the program, NewsMatch is moving to a year-round model. According to the report:
The next phase will focus on helping newsrooms build on that foundation with more advanced, flexible campaigns tailored to their goals and stage of growth. To support this evolution, NewsMatch is shifting from a single year-end campaign to a year-round model.
We talked to newsrooms about what they were looking for from this opportunity, and they emphasized the value of flexibility, experimentation, and shared learning. In 2027, we’re excited to pilot NewsMatch Catalyst Campaigns, supporting a select group of INN members as they test new fundraising strategies, deepen donor engagement, and build toward long-term sustainability.
According to the report, NewsMatch has raised more than $477 million for local news over the past 10 years, with INN itself growing from 27 investigative news organizations in 2009 to some 500 member outlets today. (INN was originally known as the Investigative News Network.)
Karen Rundlet, INN’s CEO and executive director, calls NewsMatch “the people-powered engine of the nonprofit news field, democratizing donations from a public that wants good, accurate information that helps them with daily decision making. People from all corners of the country donate to newsrooms via NewsMatch.”
Sophie Culpepper of Nieman Lab has a good overview of the impact report.
