Boston Globe Media has named a vice president of product. Jim Bodor “will help define and implement our product vision and strategy, ensuring our products are customer-centric, innovative, and market-leading,” according to an email to the staff forwarded to me by a trusted source. And I could give him an earful. Here are three ideas I hope are on his to-do list:
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- Clean up the homepage. Overly busy homepages are epidemic among leading newspaper websites, including those of The New York Times, The Wall Street Journal and The Washington Post — not to mention large regionals like The Philadelphia Inquirer and The Minnesota Star Tribune. Still, the Globe takes it to another level. Simplify, simplify, simplify.
- Offer some gift links. The Times and the Post give subscribers 10 links a month that they can share on social media or with friends. The Journal and The Atlantic offer unlimited sharing. Giving non-subscribers some grazing privileges can turn them into paying customers. Why not start with five or six shares a month and see how it goes?
- Fix the social connection. Sometimes I’ll be scrolling Bluesky or Facebook and I’ll see a link to a Globe story that I want to read. I’m a paying subscriber. I’m logged in. Yet if I try to come in from an external link, more often than not I’ll hit the Globe’s paywall. The Globe isn’t the only publication that has that issue, but it’s time to repair it once and for all.
What follows is the full text of the memo announcing Bodor’s appointment. Dhiraj is Dhiraj Nayar, the president and chief financial officer of Globe Media. AB is Anthony Bonfiglio, the chief technology officer.
Team,
We are excited to share that Jim Bodor joined us today in the new role of VP of Product at Boston Globe Media. Jim will help define and implement our product vision and strategy, ensuring our products are customer-centric, innovative, and market-leading.
Jim will partner closely with the newsrooms, sales, business, technology, and marketing to achieve key business outcomes focused on furthering our product-led culture of innovation, experimentation, and audience-first thinking.
Jim brings extensive experience as a digital product leader in the media and learning industries. Most recently, he served as vice president of product management at Harvard Business Publishing (HBR), where he led HBR’s first generative AI initiatives, directed the relaunch of the HBR.org mobile app, and championed the company’s first virtual events program, among other things.
Early in his career, Jim held leadership roles at WGBH and The Boston Globe, where he launched subscription products, scaled digital platforms, modernized content strategy, and led redesigns of award-winning programs.
Across all of these roles, Jim has demonstrated an extraordinary ability to balance strategic vision with operational excellence, blending business acumen, customer focus, and product innovation.
Please join us in welcoming Jim back to the team.
Thank you,
Dhiraj & AB