It’s not just nostalgia: How print enhances advertising and visibility for local-news projects

Photo (cc) 2026 by Dan Kennedy

Last Thursday I had an opportunity to take part in a panel on the state of community journalism. I was struck by the nostalgia for print expressed by two editors who are many decades younger than I am, which is why I’m revisiting this still-relevant issue.

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The event, titled “Peril and Promise,” was a fundraiser for The Local News, a print-and-digital nonprofit founded a decade ago in Ipswich, Massachusetts. (Its print edition, as you can see, has a slightly different name: the Ipswich Local News.) The panel comprised Local News editor Trevor Meek; Taylor Ann Bradford, the editor of the H-W News, a fairly new nonprofit covering Hamilton and Wenham that offers print with a minimal digital presence (here is its Instagram page); Joel Barrett, news editor of The Eagle-Tribune of North Andover, a chain-owned daily; and me. Moderating was retired editor Richard Lodge.

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North Shore art

I took one of my favorite rides Saturday — from Danvers Center along the rail trail and then east and north to Wenham, Hamilton and Bradley Palmer State Park, south to Route 97 and back along the rail trail from the Topsfield Fairgrounds to Danvers, a little over 18½ miles. I also cruised around the Pingree School and took pictures of some of the outdoor art installations. Enjoy!

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“On Your Mark,” by Michael Aldred and Tim Johnson
“Guitar,” by José Criollo
Unlabeled as far as I could tell
“Think and Be Free,” by Dale Rogers
“Fintasia,” by Steve Heller

Happy New Year!

Moon Hill, Bradley Palmer State Park, Hamilton

Thank you so much for reading Media Nation in 2020. We always go out on the 30th, not the 31st, so we spent New Year’s Eve pretty much as we always do — with takeout pizza, the “Three Stooges” marathon and then watching the ball drop. It has been a terrible year, and not everyone made it to the finish line. I wish all of us a healthy (not just boilerplate this year) and much better 2021.