Campbell Brown

I can’t say I’ve ever watched Campbell Brown’s program on CNN. In fact, I almost never have the TV on at 8 p.m. So this has nothing to do with what she is offering viewers.

Instead, I want to ask a question about her announcement that she is leaving because she concluded her non-partisan program couldn’t compete for ratings with the opinion-driven talk shows hosted by Bill O’Reilly on the Fox News Channel and Keith Olbermann on MSNBC.

Simply put: Why?

CNN executives keep telling us that they alone are offering news, while Fox and MSNBC are just talk stations. They also keep telling us that CNN is very profitable. Given those two pieces of information, why should they see Fox and MSNBC as their principal competitors any more than they worry about TLC or the Food Network?

There’s a real disconnect here, and CNN honchos had better figure it out as they go about retooling their ratings-challenged prime-time line-up.