Caffè Nero apologizes and vows to bolster training after a racially charged case of mistaken identity

Photo (cc) 2023 by Martin Lewison.

The coffee shop chain that refused service to retired GBH News reporter Phillip Martin at one of its stores recently will bolster its “anti-discrimination and harassment training,” according to its chief operating officer.

Caffè Nero COO Paul Morgan was quoted in an update published Wednesday afternoon by Boston.com. Reporter Abby Patkin writes that Martin met with company officials earlier this week for what he described as a “very cordial, pleasant conversation.” He added that he accepted their apologies, saying, “I told them I had no interest whatsoever in anyone being fired over this.”

Although Martin, a former colleague of mine at GBH, handled the situation with his customary class, what happened to him raises some troublesome issues. The facts as originally laid out in The Boston Globe were that a barista thought Martin resembled someone (sub. req.) who had recently caused trouble at the Central Square store recently, even relieving himself inside.

Yet Martin now says he’s seen a photo of that person, and he was “befuddled,” adding, “I looked at the photo, and I told them, ‘He looks nothing like me.’” Patkin reports that Martin says the person in the photo was a much younger, light-skinned Black man.

Neither the original Globe story nor the Boston.com follow-up reports whether the barista is white, although it’s clearly implied that she is given that Martin filed complaints with the Massachusetts Commission Against Discrimination and the Cambridge Human Rights Commission, and that Caffè Nero is going to double down on training.

Those of us who are white have an obligation not to fall into the trap of confusing one person of color with another. If the barista had paused for a moment and thought about whether Martin truly resembled the person who’d gone off in her store earlier, she almost certainly would have realized that he didn’t.

A retired journalist says he was refused service and told he was confused with another Black man

Phillip Martin at Boston University earlier this year. Photo (cc) 2025 by Dan Kennedy.

A former GBH News colleague of mine has gotten caught up in a mess involving a Cambridge coffee shop in which he was told he’d been mixed up with another Black man who’d reportedly caused trouble.

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Phillip Martin, an award-winning journalist who retired earlier this year, told The Boston Globe (sub. req.) that he was refused service at a Caffè Nero in Central Square last Thursday after he attempted to order a cup of tea. Martin said he was there to meet another journalist. Globe reporters Nick Stoico and Alexa Coultoff write:

A woman working at the counter told Martin that her boss instructed her not to serve him if he came into the cafe again, according to Martin. He said he told her she must be mistaking him for someone else, but the woman insisted, “No, we have you on video.”

Martin and the employee each called police, he said. After officers spoke with Martin and the cafe worker separately, they told Martin that he was allowed to stay.

In addition to his work as an investigative reporter for GBH Radio, Martin would also pop up on various GBH-TV shows, including “Basic Black” and “Beat the Press with Emily Rooney,” on which I was a regular panelist until it was canceled in 2021. I thought Phillip brought a particularly erudite sensibility to the program.

More recently, I spoke with Martin this past summer for a story he was working on about the dangers posed by so-called pink-slime news outlets — that is, websites that appear to be legitimate sources of local news but that are actually part of a politically motivated network, and that are increasingly powered by AI.

I posted about the Caffè Nero incident on Facebook Sunday evening, and Martin added a comment that I quote here with his permission:

I’m not personally boycotting Caffe Nero or encouraging anyone else to. It’s not my favorite coffee but that’s not the point. The only thing I was trying to accomplish is for the cafe to be held accountable and aware of potentially discriminatory practices and policies. Distributing a video of someone who is identified as a miscreant without some type of training about racial and other common forms of misidentification is a recipe for disaster. And I also thought it important to emphasize that no one should be fired over this.

According to the Globe, a Caffè Nero spokesperson said by email that a person closely resembling Martin had recently been “abusive to the staff” and had relieved himself inside. “While it is not acceptable to confuse any customer with another, the prior incident was traumatic for the barista involved and it triggered her response,” the spokesperson was quoted as saying. “Everyone at Caffè Nero is deeply sorry for the behaviour towards Mr. Martin, which should not have happened, even though it was a genuine error driven by a recent prior experience.”

Martin has reportedly filed complaints with the Massachusetts Commission Against Discrimination and the Cambridge Human Rights Commission.

In 2021, The Boston Globe Magazine published a personal essay (sub. req.) by Phillip in which he recalled the culture shock of coming to Boston in the 1970s to fight racism. He was so bruised and battered by the experience that he returned home to Detroit — only to come back a year later and stay. He wrote:

Boston was a 1970s version of 1960s Birmingham, Alabama, in my view, with white grievance over desegregation and voting rights updated as white protests over school desegregation through court-ordered busing. That history was precisely why I enlisted, somewhat naively, to go to Boston in the summer of 1975: to fight against racism.

We like to tell ourselves that Boston has come a long way since then, and perhaps it has. But Phillip’s encounter at Caffè Nero shows that we still have a long way to go.