For some years now, many newspaper analysts, including me, have predicted that most daily newspapers would eventually cut back to one weekend print edition and go all-digital the rest of the week. Print advertising still has some value, and steering all of it into a big Saturday/Sunday paper would seem to be a smart way of maximizing a shrinking revenue stream.
Yet I don’t think any paper has taken that step. Some have cut back to two or three days a week. But large papers whose executives are rethinking print have tended to go whole hog.
Last year Advance Local shut its print papers in New Jersey, including The Star-Ledger of Newark, and steered subscribers toward its statewide digital news outlet, NJ.com. Now The Atlanta Journal-Constitution is taking the same step, even though Katie Robertson reports in The New York Times (gift link) that the AJC’s print edition is still profitable, and even though digital subscriptions have run well behind what management was hoping for.
The AJC, owned by Cox Enterprises, will shutter its print edition at the end of this year, although it will continue to offer an e-paper laid out like print as part of its digital offerings. Cox is in the midst of a $150 million effort to boost the AJC. Andrew Morse, the paper’s president and publisher, told Robertson: “The fact is, printing newspapers and putting them in trucks and driving them around and delivering them on people’s front stoops has not been the most effective way to distribute the news in a very long time.”
The fact-checker rates Morse’s statement as: true. The question, though, is what effect that’s going to have on the paper’s bottom line. Morse is hoping for 500,000 paid digital subscribers by the end of 2026, but the company told Robertson that it’s only reached 115,000 paid subscribers, of whom just 75,000 are digital-only.
“The AJC’s digital audience far surpasses that of print and has for some time,” writes AJC reporter J. Scott Trubey. “Ending print, however, will be the biggest change of Morse’s tenure and one that will likely be controversial, particularly among some of the AJC’s longest-tenured subscribers.”
Martin Luther King Jr. House in Atlanta. Photo (cc) 2019 by Warren LeMay.
The list of major metropolitan daily newspapers that are doing reasonably well is short and dominated by independent owners. There are The Boston Globe, The Minnesota Star Tribune and The Seattle Times, all under family ownership. Next up: The Philadelphia Inquirer, a for-profit paper owned by a nonprofit foundation. (The Tampa Bay Times has a similar arrangement but is struggling.) And there’s The Salt Lake Tribune, which has gone fully nonprofit.
What generally doesn’t come to mind are chain-owned newspapers. One exception, though, is The Atlanta Journal-Constitution, which is in the midst of a buildup overseen by its corporate owner, Cox Enterprises. David Folkenflik of NPR reports that Cox is spending $150 million over the next several years in the hopes that publisher and president Andrew Morse can figure it out.
Cox isn’t Gannett or Alden Global Capital. At one time it owned a fairly significant newspaper empire, these days it’s down to the AJC, as the Atlanta paper is known, and a handful of papers in Ohio anchored by the Dayton Daily News. Nevertheless, the privately held conglomerate has major holdings in cable television and broadband services, claiming more than $13 billion in revenues in its communications division. In other words, it would seem to be the sort of bottom line-oriented company whose leadership holds few romantic views about the struggling newspaper business.
But Morse, a former top executive at CNN, is pushing ahead. According to Folkenflik, Morse hopes to build the AJC’s paid print and digital circulation from about 100,000 to 500,000 by doubling down on political coverage and reaching out to the city’s Black community, among other initiatives. A downtown newsroom is opening this week after years of being stranded in the suburbs. The AJC is expanding its staff, too.
“Instead of reading story after story about the futility of this, why don’t we grasp onto notions of, ‘How do we build for the future?'” Morse told Folkenflik, adding: “Our mission is to be the most essential and engaging source of news for the people of Atlanta, Georgia, in the South.”
As Folkenflik observes, Georgia is home to several papers owned by the cost-cutting Gannett and McClatchy chains. If Cox can show that there’s another way to do business, maybe the executives at those chains will realize that there’s more money to be made by offering quality than through endless rounds of downsizing. But probably not.
Pants on fire
Bill Adair, the founder of PolitiFact, is on something of an apology tour as he promotes his book, “Beyond the Big Lie: The Epidemic of Political Lying, Why Republicans Do It More, and How It Could Burn Down Our Democracy.”
The problem is that neither PolitiFact nor other prominent fact-checking projects, including FactCheck.org or The Washington Post’s Fact Checker, have been especially willing over the years to admit that Republicans lie more than Democrats. Donald Trump’s gusher of lies has changed that equation to some degree, although anyone who reads those sites knows that Trump is often treated as a particularly noxious exception to their otherwise both-sides-lie orientation.
Adair spoke with public radio’s “On the Media” over the weekend, telling co-host Brooke Gladstone that, well, he lied about lying. Here’s part of what he said:
In 2012, I was on C-SPAN, national television, live, taking calls. And Brian from Michigan calls in. And Brian says, Mr. Adair, I read in The Nation that when you add up the fact checks, that Republicans lie more and they lie worse. And I answer Brian and I lie. You know, I can honestly say I don’t keep score.
Well, we did keep score. We kept score by person. We didn’t reveal the party total. But I knew that Brian was right. And instead, I gave him this dodge that I always gave people when they asked this. I said, asking me that question is sort of like asking an umpire who’s out at home more, you know, the Yankees or the Red Sox.
I don’t know. I look at every play independently. And I think it’s important that we do that. I want to find Brian so that I can apologize to him because Brian was right then and Brian is even more right now. But I was trying to show that I was impartial.
Adair is now teaching at Duke University and is no longer involved in PolitiFact. But I find it interesting that he’s making this admission just a few months after the fact-checkers strained so hard at the two national political conventions to be “impartial” that they nearly gave themselves a hernia.
PolitiFact is perhaps best known for its “Pants on Fire!” rating for especially egregious lies. Well, Adair may not be able to sit down again for quite some time. He owes an apology not just to Brian but to all of us.
Career on fire
Add Laura Helmuth to the long list of journalists who’ve blown up their career for the sake of a momentary cheap thrill on social media. Helmuth, the editor — make that the former editor — of Scientific American, resigned last week after posting a series of F-bomb-laden posts on Bluesky in which she expressed her outrage at Donald Trump’s election.
Among her posts, according to Maya Yang at The Guardian: “I apologize to younger voters that my Gen X is so full of fucking fascists.” She later deleted the offending posts and offered up the proverbial boilerplate that they “do not reflect my beliefs.” Apparently it wasn’t enough.
Now, you might think this wasn’t a big deal, but Scientific American is a pretty buttoned-down institution as well as an important part of the scientific establishment, which has been targeted by Trump and the people around him.
As I tell my students, your social-media posts should stay within the bounds of what you’re allowed to do in your day job. Helmuth clearly went well beyond that.
