Earlier today I received a little over $100 for displaying ads on Media Nation. I’d been waiting to reach that threshold because you don’t get paid until you hit it. And now I’ve turned off the ads.
I turned them on last September. Since that time, I’ve gotten more than 385,000 page views, yet ad revenues barely trickled in. By the way, for those of you who are interested, I was using Jetpack ads — a WordPress plug-in from Automattic, which an essential part of the WordPress ecosystem.
Advertising was an experiment, and that’s not to say I won’t try something else in the future. For now, though, Media Nation is ad-free.
McDonald’s for everybody!
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Your situation mirrors that of larger (as well as much larger) media outlets which assumed at the dawn of the digital age that advertising would drive online news gathering in much the same way it did with print. For most, that model turned out to be illusory. The subscription model is now where the money is. Good move on your part.