That AI-generated list of fake books was published by a Hearst subsidiary, 404 Media reports

We now know more about the AI-generated slop that was published in the Chicago Sun-Times and The Philadelphia Inquirer.

According to Jason Koebler of 404 Media, the 64-page summer guide called “Heat Index” was produced by King Features, part of the Hearst chain. As Koebler reported earlier, a freelancer named Marco Buscaglia used AI to write a guide to summer books. He admitted that he did not check his work, and it turned out that most of the books don’t exist.

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Marina Dunbar reports in The Guardian that other articles in “Heat Index” may also contain AI hallucinations, including one on food and another on gardening. The Sun-Times addressed the fiasco on Tuesday but put its statement behind the paper’s paywall. That’s unacceptable, so here’s a link where you can find it. The paper says in part:

Our partner confirmed that a freelancer used an AI agent to write the article. This should be a learning moment for all of journalism that our work is valued because of the relationship our very real, human reporters and editors have with our audiences.

The Sun-Times statement also says that subscribers won’t be charged, that “Heat Index” is being removed from its e-paper version, and that various steps are being taken to improve transparency.

The Chicago Sun-Times News Guild issued a statement as well:

The Sun-Times Guild is aware of the third-party “summer guide” content in the Sunday, May 18 edition of the Chicago Sun-Times newspaper. This was a syndicated section produced externally without the knowledge of the members of our newsroom.

We take great pride in the union-produced journalism that goes into the respected pages of our newspaper and on our website. We’re deeply disturbed that AI-generated content was printed alongside our work. The fact that it was sixty-plus pages of this “content” is very concerning — primarily for our relationship with our audience but also for our union’s jurisdiction.

Our members go to great lengths to build trust with our sources and communities and are horrified by this slop syndication. Our readers signed up for work that has been vigorously reported and fact-checked, and we hate the idea that our own paper could spread computer- or third-party-generated misinformation. We call on Chicago Public Media management to do everything it can to prevent repeating this disaster in the future.

It’s interesting that most of the focus has been on the Sun-Times rather than the Inquirer, even though “Heat Index” appeared in the Inquirer last Thursday, three days before the Sun-Times, according to Herb Scribner of The Washington Post (gift link). Axios reported that the Inquirer’s publisher and CEO, Lisa Hughes, called the screw-up “a violation of our own internal policies and a serious breach.” Mostly, though, the focus has been on Chicago, where the mistake was first caught.

It’s worth noting, too, that the Sun-Times and the Inquirer are both owned by mission-oriented nonprofits — the Sun-Times by Chicago Public Media and the Inquirer by the Lenfest Institute. It shows that anyone can get caught up in this. And I don’t really blame editors at either paper for not checking, since “Heat Index” is outside content produced by a respected media organization.

Speaking of Hearst, we have not yet heard from them as to how this was allowed to happen. Because even if it was acceptable for the Sun-Times and the Inquirer not to edit the supplement, it certainly should have been thoroughly edited by King Features before it was sent out to client newspapers.

This is a story about the hazards of AI, but, even more, it’s a story about human failure.