Meg Heckman on gender, ‘viability’ and the pitfalls of covering female politicians

My Northeastern colleague Meg Heckman writes for WBUR’s Cognoscenti about the challenges facing the media in covering Kamala Harris’ presidential campaign, arguing that we ought to be wary of discussing Harris’ “viability” — a “vague term [that] is often code for a lingering — and likely inaccurate — perception that women are somehow less electable than men.” She continues:

The viability question comes packaged with observations about a candidate’s “likability,” “broad appeal” and “strength.” Can she win over moderate suburban voters? Does she look presidential? Is she authentic? These factors do matter, especially when the narrow path to victory winds through a few swing states — think back to 2016, when Hillary Clinton won the popular vote and lost the election — but they also carry a specific type of misogyny, one that’s cloaked as pragmatism and deeply internalized across the political spectrum.

Meg’s conclusion: The media have gotten better, as shown by their mostly non-gendered coverage of Nikki Haley’s presidential campaign. But Vice President Harris, who has a genuine chance of becoming the first female president, presents a larger and trickier test.

Leave a comment | Read comments