NBC News’ hiring of Ronna McDaniel sets off a crisis she may not survive

I did not watch Ronna McDaniel’s appearance on “Meet the Press” Sunday. Brian Stelter has a detailed summary on Threads, and that’s plenty for me. It sounds like host Kristen Welker found her voice and really went after McDaniel, who in her previous job as chair of the Republican National Committee regularly lied and engaged in election denialism on behalf of Donald Trump.

What I did see was former “Meet the Press” host Chuck Todd’s remarkable takedown of NBC News executives for hiring McDaniel in the first place. Neither Welker nor Todd has a reputation for tough questioning; quite the opposite. But Welker really went after McDaniel, and Todd took the network to task, telling Welker that they “owe you an apology” and that it was impossible to “know what to believe” given McDaniel’s previous lies.

Good for both of them. A previous announcement that McDaniel would also pop up on MSNBC has been rescinded, so it’s hard to see what value she can provide to NBC News given the limited amount of time that it commands the network’s airwaves.

My instinct, as I wrote the other day, is to rip the presence of any partisan players on television news shows, whether Democrat or Republican. Clearly, though, the hiring of McDaniel has resonated in a way that, say, the hiring of Jen Psaki or Mick Mulvaney did not. Tom Jones of Poynter Online put it this way:

There’s no issue with NBC News hiring McDaniel as a contributor based on her politics alone…. However, the problem isn’t McDaniel’s views on, say, the economy or immigration or crime or abortion. The problem is McDaniel has a serious credibility problem. And her actions, most notably around the 2020 election, put the country and our very democracy at risk.

Similarly, Jon Allsop of the Columbia Journalism Review said that “the glaring problem with her hiring is not that she was (or is) a partisan hack or anything to do with her policy positions, but her deep complicity in Trump’s election denialism.” But he also offered some optimism, adding:

Perhaps ironically, this desperate episode has given rise to what I see as a very hopeful one: the performances on air yesterday of Todd and, especially, Welker. In the past, I’ve criticized “Meet the Press” (and the Sunday show format as a whole) for letting lying politicians off the hook, but Welker’s interview with McDaniel yesterday was one of the best I’ve seen on any such show in years: it was tenacious, devastatingly so, without being performatively confrontational or rude.

It’s pretty obvious that McDaniel’s hiring has set off a crisis at NBC News, one that may end only with the cancellation of her contract. For instance, Ryan Lizza reports in Politico that Joe Scarborough and Mika Brzezinski spoke out against the hiring on air earlier today. I’m not entirely sure what I think about this. As I’ve said, I would lock the revolving door and not hire any of these folks, going right back to George Stephanopoulos, who years ago jumped from the Clinton White House into a cushy job at ABC News. A pox on all of them.

But McDaniel, as Jones and Allsop write, is different. We almost lost the country on Jan. 6, 2021 — and she brazenly told Welker that she saw it as her role to “take one for the team” rather than speak out. As Todd said, if she admits she wasn’t telling the truth then, how can we know that she’s telling the truth now?

More: I want to add that joining Todd on the panel were Boston Globe columnist Kimberly Atkins Stohr and Stephen Hayes, editor of The Dispatch, a Never Trump conservative website. They were both excellent as well, with Atkins Stohr pointing out that McDaniel worked with Trump in an attempt to toss out 2020 ballots cast by Black voters in her hometown of Detroit. The entire panel discussion about McDaniel can be seen here.

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