By Dan Kennedy • The press, politics, technology, culture and other passions

Anti-smoking activist targets legalized sports gambling

I’m really glad to see that my Northeastern colleague Richard Daynard, the famed anti-smoking activist, is now taking on the scourge of legalized sports gambling. Aaron Pressman reports in The Boston Globe:

On Friday, Daynard was part of a team that filed a class-action lawsuit against DraftKings in Middlesex Superior court alleging the Boston company’s “$1,000 bonus” promotion for new sign-ups was deceptive advertising inducing people to use “a known addictive product.”

“I expect there will be other cases filed by us and by other people because, certainly, this DraftKings pitch is not the only misleading and deceptive pitch out there,” he said. “I’m sure in this state and other states, there are similarly misleading pitches.”

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1 Comment

  1. Peter Cohen

    I don’t see any mention of this in the article, but one thing that strikes me whenever I see the (incessant) advertising for these services on TV: Their predatory marketing is targeted to appeal to people of color.

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