Kara Swisher can’t make sense out of what Elon Musk is doing, either

Elon Musk. Photo (cc) 2019 by Daniel Oberhaus.

If you are trying to make sense out of what Elon Musk is doing with (or, rather, to) Twitter, I recommend this podcast in which the tech journalist Kara Swisher talks about her interactions with the billionaire over the years.

Swisher is appalled as any of us, but she’s more sad than angry — she says she genuinely believed Musk might be the right person to fix the money-losing platform. She doesn’t attribute any nefarious motives to his brief reign, which has been marked by chaos and performative cruelty toward Twitter’s employees. But she can’t make sense of it, either.

Toward the end, her producer, Nayeema Raza, asks Swisher what she’d like to ask Musk if they were back on speaking terms — which they’re currently not. Swisher’s four-word answer: “What are you doing?”


Discover more from Media Nation

Subscribe to get the latest posts sent to your email.