A small example of how racially biased algorithms distort social media

You may have heard that the algorithms used by Facebook and other social media platforms are racially biased. I ran into a small but interesting example of that earlier today.

My previous post is about a webinar on news co-ops that I attended last week. I used a photo of Kevon Paynter, co-founder of Bloc by Block News, as the lead art and a photo of Jasper Wang, co-founder of The Defector, well down in the piece.

But when I posted links on Facebook, Twitter and LinkedIn, all three of them automatically grabbed the photo of Wang as the image that would go with the link. For example, here’s how it appeared on Twitter.

I don’t know what happened. Paynter was more central to what I was writing, which is why I led with his photo. Paynter is Black; Wang is of Asian descent. There’s more contrast in the image of Wang, which may be why the algorithms identified it as a superior picture. But in so doing they ignored my choice of Paynter as the lead.

File this under “Things that make you go hmmmm.”

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