This is a mistake that comes up over and over, and today’s offender is the Boston Globe. The headline on an editorial about the Mike Daisey/“This American Life” debacle reads “NPR: Exposing Apple’s worm, and its own.”
The editorial itself refers to “This American Life” as an “NPR show.” It goes on to note that Daisey’s fabrications about his trip to China were unearthed by “another NPR reporter.” (“Another”? Daisey is not a reporter.)
If you haven’t figured out where I’m going by now, “This American Life” is not an NPR program. It’s produced by Chicago’s WBEZ Radio, a public station, and distributed by Public Radio International, a competitor of NPR’s.
Daisey’s assault on the truth was exposed by a reporter for “Marketplace,” which is produced by American Public Media, yet another NPR competitor.
But wait. Doesn’t “This American Life” appear on NPR stations? No. And here’s where it gets confusing. Plenty of public radio stations market themselves as NPR stations because it’s a name brand they can use to attract listeners and advertisers — oops, sorry. Underwriters. NPR itself does not own stations.
Both of Boston’s large public stations, WBUR (90.9 FM) and WGBH (89.7 FM) call themselves NPR stations. But WBUR’s license is held by Boston University, and WGBH is an independent nonprofit organization that includes radio and television stations. (Disclosure: I’m a paid contributor to WGBH.) NPR is just one of several services (albeit the best-known) from which public radio stations buy programming.
“In a just world,” Reuters media columnist Jack Shafer recently tweeted, “we could say ‘NPR’ to describe all public radio, just as saying ‘Kleenex’ covers Scott Tissues and generic brands.”
Shafer was kidding, of course. And it does get confusing. But NPR takes enough grief from its critics without having to get blamed for programming on rival networks.
Now, if you’ll excuse me, I’m going to send an email to CNN complaining about Sean Hannity.
Afternoon update: The headline and editorial have been rewritten, and a correction has been appended.
Photo (cc) by Raul654 and republished here under a Creative Commons license. Some rights reserved.