A lament for the downsizing of middleweight media

I guess it’s Ezra Klein Week at Media Nation, because he published something earlier this week that’s getting a lot of buzz: a lament for the downsizing of the music website Pitchfork, which is being absorbed by GQ, a sister publication in the Condé Nast universe.

Klein’s argument is that the largest media outlets, like The New York Times and a very few others, are doing all right, as are the smallest, such as one-person paid newsletters on Substack. It’s the middle, represented by publications such as Pitchfork, BuzzFeed News, Vice and HuffPost, that’s being lost. Klein writes (free link):

You can thrive being very small or very big, but it’s extremely hard to even survive between those poles. That’s a disaster for journalism — and for readers. The middle can be more specific and strange and experimental than mass publications, and it can be more ambitious and reported and considered than the smaller players. The middle is where a lot of great journalists are found and trained. The middle is where local reporting happens and where culture is made rather than discovered.

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