It’s easy to imagine how Jill Abramson’s new book might have turned out differently. In “Merchants of Truth: The Business of News and the Fight for Facts,” the veteran journalist follows the fortunes of four media organizations. BuzzFeed and Vice are young, energetic, willing to break rules and try new things. The New York Times and The Washington Post are stodgy, sclerotic giants trying to grope their way toward a digital future. We all know how that’s going to turn out. Right?
Well, something unexpected happened on the way to the old-media boneyard.