The reason that Facebook is so evil is that Mark Zuckerberg is so good. According to Siva Vaidhyanathan, a professor of media studies at the University of Virginia, the former wunderkind has drunk deeply of his own Kool-Aid and genuinely believes that his creation is a benevolent force in the world. “Zuckerberg has a vibrant moral passion,” Vaidhyanathan writes in his new book, “Antisocial Media: How Facebook Disconnects Us and Undermines Democracy.” “But he lacks a historical sense of the horrible things that humans are capable of doing to each other and the planet.”
From propagating fake news to violating our privacy, from empowering authoritarian regimes to enabling anti-Semitic advertising, Facebook has become the social network everyone loves to hate. Vaidhyanathan, whose previous books include “The Googlization of Everything — and Why We Should Worry” (2011), has produced a valuable guide, written in clear, non-academic prose, to the monstrous force Facebook has become. And if his overview of what’s gone wrong with Facebook will seem familiar to those of us who obsess about these things, it nevertheless serves as a worthwhile introduction to the Zuckerborg and all that it has wrought. If only Vaidhyanathan had some compelling ideas on what to do about it. If only any of us did.