“The Return of the Moguls” hasn’t been officially released yet (that will come on March 6), but it’s already generated a Twitter battle between the Southern California-based journalist Gustavo Arellano and Eric Spitz, who, along with Aaron Kushner, are former owners of the Orange County Register.

I interviewed Arellano, then the editor of the OC Weekly, and Spitz (and Kushner) about the Register, which under Kushner and Spitz’s leadership added about 150 newsroom jobs only to go bankrupt just three years after their investment group bought the paper. The Twitter action began earlier this afternoon:

What fun!

Arellano also offered an endorsement:

Yes. Please do.

Talk about this post on Facebook.