The Providence Journal’s print-first strategy (II)

Just out of curiosity, I tried out the Providence Journal on Mrs. Media Nation’s iPad last night. And though I haven’t changed my mind about PDF-based e-editions being generally miserable to navigate and read, the iPad app does make the experience decidedly less miserable.

Being able to use my hands to tap on stories and flip through the paper made using the e-edition sort of all right. I would have been hugely impressed if this were 2001 instead of 2011. Of course, if I wanted to look at the paper exactly as it was published, I’d go buy a copy — which, as I have argued, appears to be exactly what Journal officials have in mind.

But if the e-edition turns out to be reasonably priced, it may prove to be a viable option for people who’ve moved away and still need their daily fix of the Journal. I wonder if we’ll ever find out how many e-subscriptions the Journal ends up selling? I can’t imagine it will be more than a handful.