I am slogging my way through Marshall McLuhan’s little-read 1964 magnum opus, “Understanding Media: The Extensions of Man.” (Fun “fact”: Western aid workers imposed linear water pipes on African villagers because of their linear alphabet. The villagers, lacking that alphabet, preferred the communal well.)
Despite finding much of McLuhan absurd, this leapt out at me last night:
The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold.
Is this a case of even a blind pig finding an occasional acorn? Or of prescience bordering on genius?