The revolutionary gleam has faded. Yet blogging remains at the center of the digital media toolbox.
From the vantage point of 2014, offering advice on how to write a blog feels a little like telling people how to write a proper newspaper article in 2005. “Blogging is dead,” says the (ahem) blogger Jason Kottke, overtaken by social-media platforms such as Facebook, Twitter, and Instagram.
But if the revolutionary gleam has worn off, blogging nevertheless is still a valuable tool for anyone practicing digital journalism, whether it be commentary, original reporting, photography or video. I’ve been blogging since 2002 — on my own at first, then as the media columnist for the late, lamented Boston Phoenix, and since 2005 as the publisher and almost-sole author of Media Nation.
These days there are many places online where you can share your work — not just social platforms but also online publications such as The Huffington Post and Medium, which combine paid content with unpaid blog posts. (God help us, but such hybrids are known in some circles as “platishers.”) So why set up a solo blog?