Well, of course it was marketing. That’s my response to the complaints that burst forth on Wednesday when we learned that Pope Francis had been chosen as Time magazine’s “Person of the Year” rather than NSA leaker Edward Snowden.
But I think Time made the right call journalistically, too. The Snowden revelations have had an enormous effect on the way we think about government secrecy. But Francis is a larger, more forward-looking choice. His early papacy has been fascinating, even if his pronouncements on matters such as abortion and homosexuality have been more about atmospherics than substance.
As a non-Catholic and non-Christian, I find myself wanting to know more about Francis — and where he intends to lead the world’s 1.2 billion Catholics. For all his progressive-sounding rhetoric (my favorite: “How can it be that it is not a news item when an elderly homeless person dies of exposure, but it is news when the stock market loses two points?”), it’s his recently announced initiative on the church’s child-rape crisis that will determine the fate of his papacy — and perhaps of the institution that he heads.