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McDaniel is out. But don’t get your hopes up that network execs have learned a lesson.

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On March 26, 2024

In Media

Ronna McDaniel. Photo (cc) 2018 by Gage Skidmore.

Ronna McDaniel is out at NBC News. Veteran media critic David Zurawick writes for CNN, “It was two days of the most aggressive, public and passionate pushback by employees against a decision by their bosses that I have seen in 35 years of covering the media.” His lead:

As wrongheaded as it was on so many levels, NBC’s decision to hire former Republican National Committee (RNC) chair Ronna McDaniel as a contributor might actually have done the nation a favor. The highly controversial move has helped drive a crucial conversation about the role of media in our political life at this moment of democratic crisis.

The NBC executives who thought this was a great idea really had no choice. Hosts on MSNBC from Rachel Maddow to Joe Scarborough said they wouldn’t have her on, and she was finished on NBC itself after she was eviscerated on “Meet the Press,” first by Kristen Welker, then in a post-interview commentary by Chuck Todd. It will be interesting to see whether anyone at the network will pay the price for this boneheaded move.

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As I’ve said before, I’m trying to balance two impulses. On the one hand, I don’t think the networks should hire any partisan players to bloviate on their airwaves, Democrat or Republican. Let’s hear from journalists. On the other hand, since they’re going to continue making such hires, I think it’s useful to differentiate someone like McDaniel, who amplified Donald Trump’s lies about the 2020 election, from your run-of-the-mill Trump-friendly commentator. Several observers have pointed out that CNN once hired the loathsome Corey Lewandowski, but that was during the pre-insurrection days when Trump was merely a racist sociopath rather than a budding authoritarian dictator.

Rather than learning the lesson that Zurawick is hoping for, my guess is that NBC executives are probably now going to feel pressured to hire a less toxic Trumper, someone like Marc Thiessen (currently on Fox News) or Byron York (ditto). And no, no one at Fox feels similarly pressured to bring in a liberal Joe Biden supporter. That’s not the way it works.

Earlier:

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NBC News’ hiring of Ronna McDaniel sets off a crisis she may not survive

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On March 25, 2024

In Media

I did not watch Ronna McDaniel’s appearance on “Meet the Press” Sunday. Brian Stelter has a detailed summary on Threads, and that’s plenty for me. It sounds like host Kristen Welker found her voice and really went after McDaniel, who in her previous job as chair of the Republican National Committee regularly lied and engaged in election denialism on behalf of Donald Trump.

What I did see was former “Meet the Press” host Chuck Todd’s remarkable takedown of NBC News executives for hiring McDaniel in the first place. Neither Welker nor Todd has a reputation for tough questioning; quite the opposite. But Welker really went after McDaniel, and Todd took the network to task, telling Welker that they “owe you an apology” and that it was impossible to “know what to believe” given McDaniel’s previous lies.

Good for both of them. A previous announcement that McDaniel would also pop up on MSNBC has been rescinded, so it’s hard to see what value she can provide to NBC News given the limited amount of time that it commands the network’s airwaves.

My instinct, as I wrote the other day, is to rip the presence of any partisan players on television news shows, whether Democrat or Republican. Clearly, though, the hiring of McDaniel has resonated in a way that, say, the hiring of Jen Psaki or Mick Mulvaney did not. Tom Jones of Poynter Online put it this way:

There’s no issue with NBC News hiring McDaniel as a contributor based on her politics alone…. However, the problem isn’t McDaniel’s views on, say, the economy or immigration or crime or abortion. The problem is McDaniel has a serious credibility problem. And her actions, most notably around the 2020 election, put the country and our very democracy at risk.

Similarly, Jon Allsop of the Columbia Journalism Review said that “the glaring problem with her hiring is not that she was (or is) a partisan hack or anything to do with her policy positions, but her deep complicity in Trump’s election denialism.” But he also offered some optimism, adding:

Perhaps ironically, this desperate episode has given rise to what I see as a very hopeful one: the performances on air yesterday of Todd and, especially, Welker. In the past, I’ve criticized “Meet the Press” (and the Sunday show format as a whole) for letting lying politicians off the hook, but Welker’s interview with McDaniel yesterday was one of the best I’ve seen on any such show in years: it was tenacious, devastatingly so, without being performatively confrontational or rude.

It’s pretty obvious that McDaniel’s hiring has set off a crisis at NBC News, one that may end only with the cancellation of her contract. For instance, Ryan Lizza reports in Politico that Joe Scarborough and Mika Brzezinski spoke out against the hiring on air earlier today. I’m not entirely sure what I think about this. As I’ve said, I would lock the revolving door and not hire any of these folks, going right back to George Stephanopoulos, who years ago jumped from the Clinton White House into a cushy job at ABC News. A pox on all of them.

But McDaniel, as Jones and Allsop write, is different. We almost lost the country on Jan. 6, 2021 — and she brazenly told Welker that she saw it as her role to “take one for the team” rather than speak out. As Todd said, if she admits she wasn’t telling the truth then, how can we know that she’s telling the truth now?

More: I want to add that joining Todd on the panel were Boston Globe columnist Kimberly Atkins Stohr and Stephen Hayes, editor of The Dispatch, a Never Trump conservative website. They were both excellent as well, with Atkins Stohr pointing out that McDaniel worked with Trump in an attempt to toss out 2020 ballots cast by Black voters in her hometown of Detroit. The entire panel discussion about McDaniel can be seen here.

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Partisan hacks like Ronna McDaniel add nothing to our media discourse

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On March 22, 2024

In Media

With her attacks on the media and her lies on behalf of Donald Trump, former Republican National Committee chair Ronna McDaniel — who was just hired by NBC News and MSNBC — is worse than most. But as I have long argued, one of the many problems with cable news is that they hire partisan hacks to comment on the news rather than journalists. I talked about it with Northeastern Global News back in 2022 when Mick Mulvaney and Jen Psaki made the move from politics to punditry, to no one’s benefit but their own.

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Chris Licht understood what was wrong with CNN but had no idea of how to fix it

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On June 5, 2023

In Media

Photo (cc) 2010 by CNN Center

I started out writing a much longer post about Tim Alberta’s astonishing 15,000-word takedown of CNN’s now officially embattled CEO, Chris Licht. But I decided there’s really no need. You can read Alberta’s story for yourself along with Jon Allsop’s analysis for the Columbia Journalism Review of what it all means, Brian Stelter’s article at New York magazine on the chaotic aftermath inside CNN, and Benjamin Mullin’s story in The New York Times on Jeff Zucker, Licht’s bitter and scheming predecessor.

Rather than add to that, I want to focus instead on one small point that shows Licht sort of/kind of had the right idea. While speaking to a student group, Alberta writes, “Licht sought to differentiate CNN from both networks — slamming Fox News for being a duplicitous propaganda outfit, and rebuking MSNBC for trafficking in hysteria.”

Licht has been talking this way from the moment he ascended to the top of CNN, and it’s why I was willing to cut him some slack despite misguided decisions such as firing Stelter, the network’s excellent media reporter. The problem, it seems, is that he understood CNN’s problems correctly but superficially and thus wasn’t really able to execute.

CNN didn’t need to move from the left back toward the center or to be more polite to authoritarian right-wingers, as Licht seems to think. Rather, it needed to readjust the balance between opinion and reporting.

Of course, it’s fair to ask who is really calling the shots at CNN — Licht or his overlords, David Zaslav, the head of Warner Bros Discovery, and right-wing billionaire John Malone, who owns a significant chunk of the company. It all fell apart when CNN’s town hall event with Donald Trump turned into a disaster in exactly the ways in which everyone had predicted — with Trump simply yelling lies in the face of his well-prepared but overwhelmed host, Kaitlan Collins, while the Trumper crowd hooted and hollered off stage.

You may have heard that another media executive, David Leavy, has been brought in as CNN’s chief operating officer, a significant wing-clipping for Licht, who has presided over a steep decline in ratings, revenue and morale. It seems hard to believe that Licht can survive the humiliation, much of it self-inflicted, that he endured in Alberta’s piece.

It’s equally hard to know where CNN should go from here. A return to Zucker’s clown show (Chris and Andrew Cuomo, anyone?) would hardly restore the reputation of a still-great news organization whose on-air product often fails to match the excellence of its journalists.

CNN is just as much in need of a reset today as it was when Licht took over.

Earlier:

Mike Barnicle, Pulitzer winner

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On February 6, 2023

In Media

MSNBC commentator Michael Barnicle, who left his perch as a Boston Globe columnist in 1998 after he was confronted with evidence that he was a serial fabricator and plagiarist, sat there and said nothing during a Jan. 30 appearance in which he was described as “a Pulitzer Prize winner for his Boston Globe reporting.”

Barnicle was appearing with sports commentator Stephen A. Smith. The fictional accolades from host Ari Melber come at about 1:05 of the above video. I watched the segment to the end, and Barnicle makes no attempt to correct the record. He does, though, mock U.S. Rep. Anthony Devolder or George Santos or whatever his name is for — you guessed it — fabricating his biography.

Update: Some of Barnicle’s work may have been included in the Globe’s 1975 Pulitzer for Public Service, which recognized its coverage of the city’s school-desegregation crisis.

According to our friends at Wikipedia, J. Anthony Lukas, author “Common Ground,” the best book about Boston ever written, told an interviewer that a 1974 Barnicle column headlined “Busing Puts Burden on Working Class, Black and White” was a defining moment in the Globe’s coverage. There is no citation for that interview. There’s also nothing in “Common Ground,” at the Pulitzer Prize website or in the Globe’s own story about winning the Pulitzer that reveals whether any Barnicle columns were submitted or not. But it’s possible there were one or more Barnicle columns in the Globe’s entry.

That does not make Barnicle a Pulitzer-winner, and it would have been easy enough for him to correct Melber. But if Barnicle really was part of the team that won the Pulitzer, his failure to speak up strikes me as less of a big deal.

John Harwood’s brand of truth-telling is no longer welcome at CNN

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On September 3, 2022

In Media

Chris Licht, left, hanging out with a notable truth-teller. Photo (cc) 2017 by Arforv

The way forward for CNN was less talk, more news. Instead, Chris Licht, the new chairman and CEO, seems to have embarked on a campaign of less truth, more pandering to the Trumpist right wing of the Republican Party.

Last month Licht canceled “Reliable Sources,” CNN’s long running media-criticism program. That led to the departure of its host, Brian Stelter, who had emerged as an outspoken defender of the press and the First Amendment in the face of Donald Trump’s attacks on the media as “enemies of the people.”

Then, on Friday, came another blow. In analyzing President Biden’s Thursday night speech, White House correspondent John Harwood told the simple truth about the state of our politics. Within two hours, Harwood announced that he was leaving CNN. As Dan Froomkin reported, “A source with knowledge about Harwood’s situation told me that Harwood was informed last month that Friday would be his last day, even though he was on a long-term contract. ‘He used one of his last live-shots to send a message,’ the source told me.”

Here’s what Harwood said in what turned out to be his last appearance on CNN (click through to Froomkin’s post to watch the video):

The core point he made in that political speech about a threat to democracy is true. Now, that’s something that’s not easy for us, as journalists, to say. We’re brought up to believe there’s two different political parties with different points of view and we don’t take sides in honest disagreements between them. But that’s not what we’re talking about. These are not honest disagreements. The Republican Party right now is led by a dishonest demagogue. Many, many Republicans are rallying behind his lies about the 2020 election and other things as well. And a significant portion — or a sufficient portion — of the constituency that they’re leading attacked the Capitol on January 6th. Violently. By offering pardons or suggesting pardons for those people who violently attacked the Capitol, which you’ve been pointing out numerous times this morning, Donald Trump made Joe Biden’s point for him.

I was willing to give Licht some room after he replaced Jeff Zucker, who transformed CNN’s prime-time bloc into an endless stream of Trump-bashing and who had presided over and enabled the Chris Cuomo scandal. Zucker was said to be popular with the troops; given how bad much of the programming was, I didn’t think it was necessarily a bad thing that they were unhappy over his departure.

But Stelter and Harwood’s departures signal that Licht’s goal is to move CNN back to the center at a time when there no longer is a center. Eliana Johnson reported for the right-wing website Free Beacon that Licht has been sucking up to Republicans with the message “We want to win back your trust.” But as Harwood pointed out, you can’t have that kind of balance at a time when the Republican Party has devolved into “semi-fascism,” as Biden put it recently, by refusing to abide by the clear results of the 2020 election and indulging the insurrectionists who stormed Capitol Hill on Jan. 6, 2021.

The biggest unanswered question is how much of this is being driven by John Malone, a billionaire investor who owns a large chunk of CNN’s new parent company, Warner Bros. Discovery. As Peter Kafka recently wrote in Vox, Malone has been quite explicit in saying that CNN should be more like Fox News, but he’s also denied that he’s had anything to do with the recent changes at CNN. Then again, does he really have to say anything? Licht knows who’s calling the shots.

In the early days of the war in Ukraine, we all learned something we might have forgotten — CNN is a great news organization, with skilled, courageous reporters around the world dedicated to bringing us the news. It was a stark contrast to the hours of talk the network foists on us every evening. More news would be an admirable direction to pursue.

The danger, instead, is that CNN is going to stick with talk, give us some weird amalgam of small-d democrats and insurrectionists, and try to convince us that they’re now balanced. Who is this supposed to appeal to? It’s not going to attract current Fox News viewers. It’s hard to see who this will benefit other than MSNBC, which has stuck with its prime-time liberal talk-show lineup and which will probably attract some share of disaffected CNN viewers.

More: Following Zucker’s departure I offered five ideas for GBH News on how CNN could reinvent itself. So far, Licht has taken me up on exactly one of those ideas — strangling CNN Plus in the crib.

Trump’s semi-departure fuels decline in news consumption

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On December 28, 2021

In Media

Photo (cc) by Seth Anderson

It was obvious to just about everyone that the media were going to face a challenging year after losing the artificial stimulant provided by the Trump presidency. “Will audience and revenue resume the downward track they had been on for years before Trump demanded everyone’s unwavering attention?” I asked last January.

The answer: Yes, indeed.

David Bauder of The Associated Press has pulled together the numbers. The situation is especially grim on cable news, where weekday prime-time viewership was down 38% at CNN, 34% at Fox News and 25% at MSNBC. (Fox still has by far the largest audience of the three.)

I’m not shedding any tears, crocodile or otherwise. Cable news is bad for you. The formula at all three consists of keeping you riled up and angry so that you don’t change the channel. Fox adds weaponized right-wing propaganda about COVID, the Jan. 6 insurrection, critical race theory and more. So please, touch that dial.

Then again, everything’s down, not just cable news. Viewership of the three network evening newscasts — higher quality than their cable brethren — declined 12% to 14%. Unique monthly visitors to the websites of The New York Times and The Washington Post dropped — although paid digital subscriptions to the Times are up, and that’s the metric that really matters. The Post, on the other hand, reportedly dropped from about 3 million to 2.7 million digital subscriptions toward the end of the year.

None of these numbers is inherently bad. We were glued to the news to an unhealthy extent during Trump’s presidency, as we all wondered what demented action he was going to take next. Then, in 2020, we had COVID to deal with as well.

There is still plenty of news taking place. COVID remains with us, the Republican Party has gone full-bore authoritarian and Trump has never really gone away. But things are a bit calmer, if not necessarily calm.

With national news commanding fewer eyeballs, will some of that attention be diverted to local journalism? I’d like to hope so. But with hedge funds and corporate chains hollowing out hundreds of community newspapers, in a lot of places there just isn’t enough to command attention.

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Good luck to Brian Williams, who worked his way back from scandal

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On December 9, 2021

In Media

Brian Williams. Photo (cc) 2011 by Anthony Quintano.

Today is Brian Williams’ last day at NBC News, where he’s been hosting a program on MSNBC. Back when he was exposed for his fabrications, and lost his position as anchor of the NBC nightly newscast, I thought he should be fired. I stand by that.

That said, Williams worked hard to rebuild his career, never complained, and earned back much of the respect he’d lost. Good luck and best wishes to him.

Former Murdoch lieutenant states the obvious: Fox News is toxic and dangerous

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On July 6, 2021

In Media

Rupert Murdoch. 2011 photo in the public domain by David Shankbone.

What’s interesting about Preston Padden’s unburdening of himself with regard to Rupert Murdoch and Fox News isn’t in what he says. It’s that he said anything at all.

Padden, a former high-ranking executive in the Murdoch empire, wrote a commentary for The Daily Beast earlier this week in which he lamented the Fox News Channel’s devolution from “a responsible and truthful center-right news network” into what it is today: a propaganda arm of Trump Republicans who promote the Big Lie about the 2020 election, peddle deadly falsehoods about COVID-19, and stir up racial animosity by fear-mongering about Black Lives Matter and Antifa. (He should have mentioned climate change while he was at it.) Padden writes:

Over the past nine months I have tried, with increasing bluntness, to get Rupert to understand the real damage that Fox News is doing to America. I failed, and it was arrogant and naïve to ever have thought that I could succeed.

No kidding. Now, it’s true that Fox News wasn’t quite the toxic cesspool that it has become in the age of Trump. Prime-time talk-show hosts like Bill O’Reilly and Greta Van Susteren were reasonable and dealt for the most part with facts. Sean Hannity was paired with a liberal, the late Alan Colmes.

If you squinted, you could make a case that Fox was a right-wing version of what the liberal network MSNBC is today. But I don’t know that it was ever “a responsible and truthful center-right news network”; more like a hard-right outlet whose most outlandish outbursts were at least grounded in some semblance of truth.

Now, though, it’s nothing but lies, racism and conspiracy theories, especially during prime time, led by onetime rational thinker-turned-white supremacist Tucker Carlson. Padden attribute this to Murdoch’s “deep-seated vein of anti-establishment/contrarian thinking,” but he’s giving Rupe way too much credit. It’s money and ratings, and nothing more. That’s all it’s ever been.

The future of cable news will be smaller, but still obsessed with ratings

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On May 13, 2021

In Media

Photo (cc) 2006 by Ayush

The golden age of cable news, in my curmudgeonly view, stretched from 1980, when CNN was founded, to 1996, when Fox News and MSNBC came along, ending CNN’s monopoly.

It’s not that I like monopolies. Competition is good. But after the one became three, the race to the bottom was on, with all of them going with opinionated talk shows in prime time rather than covering the news. It almost doesn’t matter that CNN and MSNBC are liberal and relatively grounded in the truth while Fox is firmly a part of the conspiratorial extreme right. The point is that if it’s news you want rather than hot takes, you need to turn elsewhere.

But if the golden age has long since passed, the green age only started to fade recently. From 2015 through Jan. 6, 2021, all things Trump drove cable news ratings and revenues into the stratosphere. So what’s next for cable news in the post-Trump era? As I wrote in March, the future looks uncertain, with cable news ratings — and, in fact, audiences for all news organizations — down considerably. When the news is more or less normal and inspires something other than horror and perverse fascination, well, maybe “Beat Bobby Flay” looks like a better alternative.

Earlier this week, Vanity Fair published a lengthy article on the state of cable news by media reporter Joe Pompeo. It’s filled with interesting details and insights. What’s depressing about it, though, is that there isn’t a single executive who’s quoted, either on the record or anonymously, who talks about how moving the focus away from Trump might give them an opportunity to serve journalism and democracy better than they do now. It was all about ratings before. It still is.

Pompeo quotes Rich Greenfield, a media analyst with LightShed Partners, on what the future is likely to hold:

It honestly feels like we’re back to the run-up to the 2016  election, like we’re going back in time five years to when cable news was really about old people. The volatility, the anger, the hatred that was spewed across cable news over the last few years, from both sides, clearly brought an audience. I would feel very comfortable  saying I don’t think we’ll ever see sustained full-year ratings like we’ve just seen.

OK, so maybe that’s how cable news will serve democracy: by reaching smaller audiences.

At the beginning of 2019, I wrote a column headlined “Five Ways to De-Trumpify Your Life.” No. 4: Stop watching cable news. There are many superior sources of news and information. If there’s major breaking news taking place, sure, I’ll tune in to CNN. If Anderson Cooper is at the anchor desk, I might even stick around.

But the class of the television news universe is the “PBS NewsHour,” which has improved and toughened up considerably over the past few years. We record it every night; we rarely watch the whole thing, but we appreciate the intelligence and context, which you just can’t get elsewhere.

And yes, I’ll watch Rachel Maddow occasionally, too. She’s smart and well-informed, and her politics are pretty much the same as mine. But it’s entertainment as much as it is news, and what’s important isn’t always entertaining.

As described by Pompeo, it sounds like cable news is going to be the same as it ever was, only with fewer viewers. It’s a lost opportunity. But what did we expect?

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